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Email Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India DIGI9 Full time
Email Marketing Specialist
Location: Bengaluru |

CTC: 3-4 LPA | Experience: 1+ Years
About Digi9 Reach Info Systems
Digi9 Reach Info Systems is a leading technology solutions provider specializing in mobile app development, custom software, IoT, AI, website development, SEO, cybersecurity, and quality assurance. We deliver high-quality, scalable, and secure IT solutions, helping businesses thrive in a digital-first world. With a focus on innovation and customer success, we ensure cutting-edge designs, engaging content, and impactful digital marketing strategies.
Role Overview
We are looking for a highly motivated and results-driven Email Marketing Specialist to join our team. The ideal candidate will have experience in running email campaigns and ads, especially in a B2B environment. The role involves creating and executing email marketing campaigns, managing lists, and leveraging email tools to optimize performance. This is a full-time, on-site role located in Bengaluru.
Responsibilities
Design and execute effective B2B email marketing campaigns
Create compelling email content and optimize for deliverability and engagement
Segment and manage email lists to improve targeting and personalization
Analyze campaign performance and generate actionable insights
Use A/B testing for optimizing email content, subject lines, and timing
Automate email workflows and nurture leads to improve conversion rates
Manage email marketing tools and software to streamline processes
Collaborate with design and content teams for high-quality email assets
Maintain email lists and ensure compliance with data privacy regulations
Generate reports to showcase campaign results and ROI
Requirements
1+ years of experience in email marketing, with a strong focus on B2B campaigns
Proficiency in email marketing tools such as Mailchimp, HubSpot, and ActiveCampaign
Familiarity with CRM platforms like Salesforce, Zoho, or similar
Strong analytical skills with the ability to interpret performance data
Excellent communication skills and a flair for writing persuasive copy
Experience with A/B testing, email automation, and list segmentation
Ability to manage and optimize budgets for email campaigns
Understanding of lead nurturing, conversion optimization, and ROI tracking
Tools & Technologies
Email Marketing Platforms : Mailchimp, HubSpot, ActiveCampaign, GetResponse
CRM Systems : Salesforce, Zoho, Pipedrive
Analytics Tools : Google Analytics, Tableau, Power BI
Automation Tools : Zapier, Automate.io
Design Tools : Canva, Adobe Creative Suite (optional)
Apply now and be part of our growth story