Email Marketing Specialist

1 week ago


Bengaluru, Karnataka, India TRASOL Full time
Job Description

Job Title : Executive - Marketing(Email)

Job Role: Responsible for design and executing marketing activities and campaigns for the events, with the core KPIs of delivering quality exhibitor leads and visitor attendance for MENA, Asia and LATAM regions. Oversee PR and communications.

Reporting

Marketing Manager

Location

Bangalore

Key Responsibilities:

- Develop and execute end-to-end email and whatsapp marketing campaigns, from conceptualisation to delivery and analysis.
- Create engaging and compelling email content that resonates with our target audience and aligns with our brand
- Collaborate with designers to create visually appealing email templates that are responsive across devices and browsers.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
- Develop and execute marketing communications plans. Build and maintain relationships with existing and potential media partners. Connect with industry influencers for brand promotions.
- Collaborate with cross-functional teams (sales, graphic, operations etc) in a fast-paced environment with multiple deadlines.
- Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
- Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.
- Ensure smooth onsite event management

Qualification

Any Bachelors Degree with professional degree/ certification in digital marketing or equivalent

Specification & Skills Set

- 2 -3 years of experience as an email marketer or a marketing role.
- Proficiency in email marketing platforms
- Good written and oral communication skills.
- Strong articulation and presentation skills.
- Good attention to detail and accuracy.
- Self-starter with proactive nature, and ability to work autonomously.
- Highly collaborative

We Offer

- Opportunity to gain international experience
- Professional development opportunities in a dynamic and growing environment.
- Ongoing support in training and resources to ensure success in your role.
- Diverse and inclusive work environment with great work life balance

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