Head of Digital Marketing

7 days ago

Chennai, Tamil Nadu, India Right Advisors Private Limited Full time

Job Description: GM- Growth Marketing/Digital Marketing Head Location: Chennai Type: Full-time Experience: 8-16 years in Marketing & growth functions Designation: GM Marketing Candidates please do not apply whose current salary is more then 40 LPA Role Summary: We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI. Key Responsibilities: Marketing Strategy and Execution: Develop and implement comprehensive marketing strategies aligned with organizational goals. Cross-Functional Collaboration: Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns. Project Management: Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams. Brand Management: Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events. Performance Marketing: Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition. Content and Digital Marketing: Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement. Media Planning and Buying: Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency. Customer Insights and Analytics: Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics. Team Leadership and Development: Build and mentor a high-performing marketing team, fostering collaboration and accountability. Stakeholder Communication:- Regularly report marketing performance to senior leadership, aligning strategies with business priorities. This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy. Qualifications: Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred Proven experience in Marketing Startegy, Growth, Technical & brand management, strategy, and large-scale campaigns. In depth experience of working in organised set ups in zero to 1 projects Excellent negotiation, project management, and analytical skills.

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