Senior Product Marketer

3 days ago

Coimbatore, Tamil Nadu, India Kovai Full time

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries. At Kovai.co , we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions. Our Products: Biztalk360 Turbo360 Document360 "UK headquarters. Indian innovation. Global impact." Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. What's the job? Senior Product Marketer What you'll do on the job: Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand Content development – Conceptualize and create unique product and solution content for a variety of platforms Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co's Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery. Who'll be a good fit: B2B software marketing – SaaS experience preferred Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail Ability to effectively lead, inspire, and mentor direct and indirect reports Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning Metric driven, comfortable in working with data to draw and share insights with stakeholders Experience creating highly leveraged sales tools, training, and collateral. Equal Opportunities: Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career. If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.

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