Senior Marketing Executive

6 days ago

Coimbatore, Tamil Nadu, India Doo Group Full time

Join Doo Group – Explore α Better Future

Doo Group is a global financial services group with FinTech as its core. With our 10 major business lines, spanning Brokerage, Wealth Management, Property, Payment & Exchange, FinTech, Financial Education, Health Care, Consulting, Cloud, and Digital Marketing, Doo Group has seamlessly provided clients with comprehensive products and services across the world. Through a one-stop approach, Doo Group remains committed to helping our clients achieve an ideal financial life while moving towards a better future together

Looking for a New Challenge? Join Us as We Expand Globally

As we continue our global business expansion, we're on the lookout for talented individuals who are motivated to support our strategic goals and initiatives. Join a team that values innovation and growth.

DOO you have what it takes?

Responsibilities:

Market Strategies and Brand Development

  • Develop and outlines a comprehensive marketing plan in relations with research and analysis to achieve the company's marketing and branding goals in India market.
  • Execute regional marketing strategies locally to align with overall brand objectives.
  • Support localization efforts to ensure messaging resonates with diverse audiences.
  • Maintain and enforce brand guidelines, ensuring all marketing communications reflect the brand's integrity and adhere to established standards.

Campaign Development & Execution

  • Lead the localize planning and execution of marketing campaigns across both online and offline
  • Work closely with internal teams and cross departmental like product and design teams to ensure all campaigns can be launched as according to schedule.
  • Optimize campaign performance through data analysis, market reports and feedback.

Partnerships & Community Engagement

  • Identify and build strategic partnerships with local influencers, financial media, and trading communities.
  • Manage relationships with key stakeholders to drive brand advocacy and engagement.
  • Plan and organize industry events, webinars, and networking sessions to strengthen market presence.

Cross-functional Collaboration & Reporting

  • Work closely with the local marketing team to align regional marketing efforts and share best practices.
  • Collaborate with internal teams, including brand, product, sales, and customer support, to strengthen local brand positioning and client experience.
  • Monitor campaign performance, analyse key metrics, and generate reports with actionable insights.

Requirements and Skills:

  • Bachelor's degree in marketing / marketing communication / business
  • Minimum 4 – 5 years of proven work experience in regional marketing, brand, and campaign management, preferably in financial industry or FinTech.
  • Strong market acumen with a proven ability to develop regional and localize plan for client acquisition and development.
  • Proficiency in CRM and analytics marketing tools.
  • Creative mindset, organized, independent, and adaptable in a fast-paced environment.
  • Fluent in written and spoken in English with additional written and spoken proficiency in Tamil or Hindi.
  • Experience with or a passion for financial markets is a plus.

What we offer/What's in it for you:

  • Seeking to expand your regional work experience? Work alongside industry-leading professionals from around the globe in an environment filled with opportunities for continuous learning and growth.
  • We value your wellbeing - You'll find it here along with our comprehensive medical, dental, optical, and wellness benefits.
  • We appreciate your contributions with a 13th-month salary and performance bonus.
  • We reward our best employees with quarterly employee recognition awards in USD.
  • Feeling drowsy after lunch? Take advantage of our smart pantry access and weekly tea break/lucky draw.

Life as DOOers

At Doo Group, we embrace a culture where continuous growth, collaboration, and creativity are at the heart of everything we do. As a DOO, you'll collaborate with top professionals from around the globe, dive into exciting projects, and play a pivotal role in shaping the future of finance.

Unlock your potential with Doo Group. Apply now and step into a role where your impact is celebrated

Discover your potential with Doo Group. Apply now and be part of our success story

#DooBeyondLimit #TogetherWeDooMore #SucceedYourCareerWithDoo

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