Social Media Marketing Specialist

3 weeks ago


Ahmedabad, Gujarat, India iConsultera Full time
Job Title: Social Media Marketing Specialist
Job Location: Ahmedabad, Gujarat
Work Hours: 2:00 PM TO 11:00 PM (Monday to Friday)

Job Description:
We are looking for a creative and detail-oriented Social Media Marketing Associate to join our marketing team.
The ideal candidate will be responsible for executing social media strategies, creating engaging content, and analyzing performance across various social platforms.
You will help grow our brand presence, increase engagement, and drive traffic to our website.

Responsibilities:
Content Creation & Curation:
Develop engaging and creative content for social media platforms (Facebook, Instagram, Twitter, , TikTok, etc.).
Write compelling captions, posts, and copy that aligns with brand messaging.
Source and create visual content, including graphics, photos, and videos.
Social Media Strategy & Planning:
Assist in developing social media strategies to increase engagement, awareness, and brand loyalty.
Plan and schedule social media content across multiple platforms.
Collaborate with other departments (e.g., design, product, customer service) to ensure content alignment.
Community Management:
Monitor and engage with followers and online communities.
Respond to comments, direct messages, and customer inquiries promptly and professionally.
Encourage user-generated content and foster a positive brand community.
Analytics & Reporting:
Track, analyze, and report on the performance of social media campaigns.
Use analytics tools to provide insights on engagement, reach, and follower growth.
Assist in adjusting strategies based on performance data and industry trends.
Paid Social Campaigns:
Assist in the execution of paid social media advertising campaigns (Facebook Ads, Instagram Ads, etc.).
Monitor ad performance and make recommendations for optimization.
Trend Monitoring & Competitor Analysis:
Stay up to date with the latest social media trends, tools, and best practices.
Monitor competitor activity and provide insights into their social media efforts.

Experience:
Education: Bachelor's degree in marketing, Communications, or a related field (or equivalent work experience).
2-4 years of experience in social media marketing or digital marketing.
Familiarity with social media platforms, content creation tools (e.g., Canva, Adobe Creative Suite), and analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).

Required Skills:
Strong writing, editing, and communication skills.
Creative thinking and ability to generate new ideas for content.
Strong understanding of social media trends and best practices.
Ability to multitask, prioritize, and work under deadlines.
Basic knowledge of paid social media advertising is a plus.

Preferred Skills:
Experience in video editing or graphic design.
Familiarity with SEO principles for social media.
Knowledge of social media advertising platforms (e.g., Facebook Ads Manager,

Ads).


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