Social Media Owner

4 weeks ago


Mumbai, Maharashtra, India Upcoming lifestyle brand Full time
We're a new lifestyle brand. We're looking for a passionate, creative, experienced Social Media Owner to lead our social media efforts from the ground up. This role is central to developing the brand's online voice and identity, both digitally and through offline community events.

Responsibilities Brand Presence & Engagement - Establish the brand's social media identity, voice, and visual style; Develop and execute content calendars that align with brand goals and product launches Copy writing - Write compelling captions, posts, and social media copy that reflect the brand tone; Content writing for marketing collateral, packaging, ads, and website Community Engagement - Engage directly with our community, both on social channels and offline; Represent the brand at offline community events, fostering brand connection Performance Monitoring - Track and analyze performance metrics to refine and improve social media strategies Work closely with the graphic designer and performance marketing partner to create brand and visually aligned content Qualifications 2+ years of experience managing social media Exceptional writing and copy skills with an eye for detail and brand tone Familiarity with basic graphic design or video editing tools Experience in working with performance marketing teams Knowledge of social media trends, tools, and best practices.

Passion for lifestyle, culture, and fashion with a pulse on current trends.

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