Digital Marketing Specialist

3 weeks ago


Noida, Uttar Pradesh, India Altaa Vistaa Business Solutions Pvt Ltd - AVPL Full time
https://www.casadecor.co.in/

Job Title: Digital Marketing Specialist
Experience: 2-5 years

(preferably from Home Decor and D2C brand experience)
Industry:

E-commerce / Digital Marketing
Budget:

3 - 6 LPA
Location: Offline, Noida Sector 8
Working Days: Six days a week

Job Description:

Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and sales for our e-commerce platforms.
Manage and optimize digital advertising campaigns across multiple channels including Google Ads, Facebook, Instagram, and other paid media platforms.
Plan and implement SEO strategies to increase organic search rankings and enhance site visibility.
Lead content creation for social media, email marketing, and blog posts to engage the target audience and increase brand loyalty.
Conduct market research and competitor analysis to stay ahead of industry trends and adjust campaigns accordingly.
Monitor and analyze the performance of campaigns through data analytics tools (Google Analytics, Facebook Insights, etc.) and provide actionable insights for optimization.
Collaborate with the creative team to develop compelling visuals and messaging for digital ads, social media posts, and newsletters tone, and visual identity.
Optimize user experience (UX) and conversion rates through landing page design, A/B testing, and strategic user journeys.
Implement and manage affiliate marketing programs, influencer partnerships
Stay updated on the latest digital marketing trends, tools, and best practices.

Qualifications:
Bachelors in a related field
3-5 years of proven experience in digital marketing, preferably in a Home Decor or D2C (Direct-to-Consumer) environment.
Expertise in Google Ads, Facebook Ads, Instagram, and other paid advertising platforms.
Strong understanding of SEO, SEM, and digital content marketing strategies.
Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and others.
Excellent written and verbal communication skills.
Creative mindset with the ability to think outside the box and implement innovative campaigns.
Strong attention to detail and the ability to multitask and prioritize in a fast-paced environment.
Experience with email marketing platforms.
Preferred Skills:
Experience with home decor or lifestyle brands is highly desirable.
Knowledge of e-commerce and D2C business models.
Familiarity with tools like Shopify, and other digital marketing tools.
Experience with influencer marketing and affiliate programs.


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