Digital Marketing Specialist

1 week ago


Noida, Uttar Pradesh, India Muqeem & Brothers Private Limited Full time

Job Title: Digital Marketing Specialist

Company: Muqeem & Brothers Private Limited

Location: E-33, Sector-63, Noida, 201301

Experience: 3-5 years (preferably from Home Decor and fashion brand experience)

Industry: E-commerce

Job Description:

  • Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and sales for our e-commerce platforms.
  • Manage and optimize digital advertising campaigns across multiple channels, including Google Ads, Facebook, Instagram, and other paid media platforms.
  • Should be good at content writing. 
  • Plan and implement SEO strategies to increase organic search rankings and enhance site visibility.
  • Lead content creation for social media, email marketing, and blog posts to engage the target audience and increase brand loyalty.
  • Conduct market research and competitor analysis to stay ahead of industry trends and adjust campaigns accordingly.
  • Monitor and analyze the performance of campaigns through data analytics tools (Google Analytics, Facebook Insights, etc.) and provide actionable insights for optimization.
  • Optimize user experience (UX) and conversion rates through landing page design, A/B testing, and strategic user journeys.
  • Stay updated on the latest digital marketing trends, tools, and best practices.

Qualifications:

  • Bachelor's in a related field
  • 3-5 years of proven experience in digital marketing, preferably in a Home Décor and Fashion or D2C (Direct-to-Consumer) environment.
  • Expertise in Google Ads, Facebook Ads, Instagram, and other paid advertising platforms.
  • Strong understanding of SEO, SEM, and digital content marketing strategies.
  • Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and others.
  • Excellent written and verbal communication skills for content writing. 
  • Creative mindset with the ability to think outside the box and implement innovative campaigns.
  • Strong attention to detail and the ability to multitask and prioritize in a fast-paced environment.
  • Experience with email marketing platforms.


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