Account Based Marketing

4 weeks ago

Bengaluru, Karnataka, India Talentiser Full time
We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns. This role requires a keen eye for data, a strong understanding of CRM systems, and a passion for driving customer engagement.
Responsibilities:
A] Data Management: Cleanse, enrich, and segment cold database to identify high-potential leads. Develop and maintain data quality standards and processes. Collaborate with cross-functional teams to ensure data accuracy and consistency.
B] CRM System Management: Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing. Create and manage custom objects, fields, and workflows to track lead progression. Implement Reporting based data-driven segmentation and scoring models to prioritize leads.
C] Marketing Nurture Campaign Activation: Develop and execute targeted marketing nurture campaigns to engage cold leads. Create compelling email sequences, personalized content, and automated workflows. Track and analyze campaign performance metrics to optimize strategies. A/B test different campaign elements to improve engagement and conversion rates.
D] Lead Scoring and Qualification: Develop and implement lead scoring models to identify high-quality leads. Collaborate with SDR team to qualify and hand off leads effectively. Ensure clear lead dispositioning and accurate data entry into the CRM.
E] Data-Driven Insights: Analyze customer behavior and campaign performance to identify trends and opportunities. Generate actionable insights to inform marketing strategy and decision-making. Reporting Based on objective modelling for lead disposition stage.

Qualifications:

• Bachelor's degree in marketing, Business, Computer Science, or related field.

• Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.

• Strong understanding of marketing principles, including lead generation, nurturing, and conversion.

• Proficiency in CRM systems (e.g., HubSpot) and marketing automation tools.

• Excellent data analysis and problem-solving skills.

• Strong attention to detail and organizational abilities.

• Ability to work independently and collaboratively in a fast-paced environment.

Tools:
CRM Systems: HubSpot, Leadsquared, Salesforce
Data Management & Analysis: SQL, Excel, Google Sheets
Marketing Automation: Marketo, Pardot, ActiveCampaign
Data Enrichment Tools: Lusha, SignalHire, Apollo

  • Inside Account Manager, Senior APAC Market

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job DescriptionJob SummaryWe are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives...

  • Inside Account Growth Specialist

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    About the RoleAs an Inside Account Manager at Progress, you will play a critical part in driving business growth from our existing customer base. You will be responsible for managing a portfolio of over 1000 existing accounts, developing and maintaining strong relationships with key stakeholders, and identifying potential upsell opportunities. If you have a...

  • APAC Market Expansion Lead

    5 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job DescriptionWe are seeking an experienced Inside Account Manager to join our team at Progress. In this role, you will be responsible for managing a portfolio of existing accounts, developing and maintaining strong relationships with key stakeholders, and identifying potential upsell opportunities. If you have a proven track record in technical software...

  • Account-Based Marketing

    2 weeks ago

    Bengaluru, Karnataka, India MarketStar Full time

    If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.Role: Account-Based Marketing (ABM) SpecialistExperience: 4+ Years.Location: Bangalore.About MarketStarIn everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we...

  • Inside Account Manager

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job DescriptionJob SummaryWe are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives...

  • Account Based Marketing Manager

    3 weeks ago

    Bengaluru, Karnataka, India Autodesk Full time

    **Job Requisition ID #**24WD79975**Job Description****Please note that this is NOT an open position. Please submit your CV here for future consideration.****Account Based Marketing Manager - Enterprise accounts (Manufacturing)****Position Overview**Are you the kind of marketer that loves seeing your work improve business? Do you want to be a part of a team...

  • Account Based Marketing Manager

    3 weeks ago

    Bengaluru, Karnataka, India myGwork Full time

    This job is with Autodesk, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job Requisition ID # 24WD79975Job DescriptionPlease note that this is NOT an open position. Please...

  • Enterprise Account Manager

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    About the Role:We are seeking a highly experienced Enterprise Account Manager to join our team at Progress Account. In this role, you will be responsible for driving revenue growth and expanding our customer base through strategic sales efforts. You will work closely with cross-functional teams to understand customer needs and develop tailored solutions to...

  • Account Based Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India IBS Software Full time

    About This Role We are seeking an experienced B2B Marketing professional with a strong background in Account-Based Marketing (ABM) to join our team. The ideal candidate will have a proven track record of executing successful ABM campaigns that drive awareness, engagement, and net new sales opportunities. The successful candidate will be responsible for...

  • Product Marketing Lead

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job OverviewWe are Progress, a leading provider of software that enables our customers to develop, deploy and manage responsible AI powered applications and experiences with agility and ease.This role is an exciting opportunity for a Product Marketing Manager to support ShareFile and work out of Bangalore, helping us propel business forward.The ideal...

  • Technical Product Marketing Director

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    **About the Role**We are looking for a highly experienced Senior Technical Product Marketing Manager to lead our product marketing efforts for our cutting-edge IT Management solutions. As a member of our team, you will play a critical role in driving the positioning and outbound message for our products, focusing on DevSecOps, Network Detection and Response...

  • Senior APAC Sales Manager

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job OverviewWe are Progress, a trusted provider of software solutions that enable our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. Our Inside Account Manager role plays a vital part in driving business growth from existing customers through revenue expansion targets, while managing a...

  • Product Marketing Manager

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job DescriptionJob SummaryWe are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because...

  • India Senior Account Based Marketing Manager

    3 weeks ago

    Bengaluru, Karnataka, India Autodesk Full time

    **Job Requisition ID #**25WD84754**Position Overview**Are you a marketer who thrives on driving impact, challenging the status quo, and crafting innovative solutions? Do you enjoy building programs that strengthen customer resilience, profitability, and sustainability? Autodesk is seeking a **Senior ABM Manager** to spearhead growth within a targeted set...

  • Senior Sales Professional

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job Overview:We are seeking a highly skilled and motivated Sales Professional to join our team as an Inside Account Manager. This role involves managing customer relationships, understanding their needs, and driving sales growth for our Digital Experience line of products, focusing on ShareFile.In this position, you will be responsible for ensuring customer...

  • Technical Marketing Specialist

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    We are looking for a skilled Technical Marketing Specialist to join our Infra BU team in Bangalore, India.About ProgressProgress Software is a leading provider of software solutions that empower businesses to innovate and succeed. Our platform enables developers to build and deploy tomorrow's applications quickly and easily.As a Technical Marketing...

  • Senior Security Marketing Manager

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    **Job Description**We are seeking an experienced Senior Technical Product Marketing Manager to join our team at Progress. In this role, you will be responsible for driving the positioning and outbound message for our cutting-edge IT Management solutions, focusing on DevSecOps, Network Detection and Response (NDR), and Web Application Firewall (WAF) enabled...

  • Business Development Executive

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job Description:We are seeking a Business Development Executive to join our team at Progress Account. As a Business Development Executive, you will play a critical role in driving revenue growth and expanding our customer base through strategic sales efforts. You will work closely with cross-functional teams to understand customer needs and develop tailored...

  • Cybersecurity Product Marketing Specialist

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    **Job Summary**We are Progress, the trusted provider of software that enables our customers to develop, deploy and manage responsible AI-powered applications and experiences with agility and ease. As a Senior Technical Product Marketing Manager, you will drive the positioning and outbound message for our cutting-edge IT Management solutions, focusing on...

  • Intern - Technical Product Marketing

    6 days ago

    Bengaluru, Karnataka, India Progress Account Full time

    Job DescriptionJob SummaryWe'reProgress we offer the best platform for building and deploying tomorrow's applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent daily, work together, value and respect each other and cheer our wins. Join us as aTechnical Product...