Performance Marketing
4 weeks ago
Experience:
2+ Years
Location:
Bangalore
Employment Type:
Full-Time
About the Role:
We are seeking a Paid Marketing Analyst with expertise in performance marketing, affiliate partnerships, and mobile app install campaigns, combined with a strong understanding of conversion rate optimization (CRO). The ideal candidate will have hands-on experience managing app-focused campaigns, optimizing user acquisition, and driving ROI through data-driven strategies. Proficiency in tools like AppsFlyer, Singular, or Branch is essential.
Key Responsibilities:
Mobile App Install Campaigns:
Plan, execute, and optimize mobile app install campaigns across platforms like Google Ads, Meta Ads, TikTok Ads, and more.
Leverage tracking tools (AppsFlyer, Singular, Branch) to monitor campaign performance and attribution.
Collaborate with product and design teams to create and A/B test app install creatives.
Conversion Rate Optimization (CRO):
Analyze user behavior and campaign funnels to identify drop-offs and conversion bottlenecks.
Implement CRO strategies to improve app install rates, retention, and in-app conversions.
Work closely with the landing page and creative teams to enhance campaign performance.
Affiliate Marketing:
Build and maintain relationships with affiliate partners to scale app installs and other KPIs.
Monitor affiliate traffic quality, ensuring compliance with program policies and performance goals.
Onboard and optimize new affiliates to maximize traffic and conversion outcomes.
Analytics & Optimization:
Conduct deep-dive analyses of campaign performance to uncover actionable insights.
Create detailed reports on key metrics like installs, retention, ROI, and CPA.
Use data-driven strategies to refine campaigns and optimize for better results.
Collaboration & Communication:
Work cross-functionally with creative, product, and affiliate teams to deliver high-impact campaigns.
Coordinate with platform partners and affiliate networks to resolve issues and optimize campaign delivery.
Requirements:
2+ years of experience in paid marketing, mobile app campaigns, affiliate marketing, and CRO.
Proficiency in mobile measurement platforms (AppsFlyer, Singular, Branch).
Experience managing campaigns on platforms like Google Ads, Meta Ads, TikTok Ads, and other app-focused networks.
Strong understanding of CRO techniques, including A/B testing and user behavior analysis.
Analytical skills with expertise in tools like Google Analytics, Excel, or Tableau.
Proven ability to achieve KPIs such as app installs, retention, conversion rates, ROI, and CPA.
Strong multitasking and organizational skills to manage multiple campaigns and projects simultaneously.
Excellent communication and interpersonal skills for effective collaboration and partnership management.
Preferred Skills:
Familiarity with affiliate advertising networks and fraud detection.
Knowledge of App funnels and retention metrics.
Certifications in Google Ads, Meta Ads, or CRO (a plus).
Experience with advanced data analysis and reporting tools.
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