Digital Customer Identity

4 weeks ago

Thiruvananthapuram, Kerala, India PAMM Trinity Consulting Inc. Full time
Digital Customer Identity & Data Solutions Architect

Send your resumes at

careers@pammtc.com

Preferred Qualifications:
Experience with privacy and compliance frameworks (e.g., GDPR, CCPA). Familiarity with machine learning models for customer segmentation and predictive analytics. We are seeking a Digital Customer Identity & Data Solutions Architect with deep expertise in Customer Identity and Access Management (CIAM), Customer Data Platforms (CDP) and Customer Relationship Management (CRM). You will lead the design, development, and implementation of our customer identity strategy across AdTech platforms, in compliance with regulatory requirements and enterprise standards. In this role, you will be instrumental in architecting an innovative identity solution that enhances personalized customer experiences and drives targeted advertising efforts. The ideal candidate will apply their expertise in customer data platforms, identity graphs, and universal identifiers to create a unified view of our customers, enabling precise ad targeting and activation.

 Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards.
 Define and implement best practices for identity management, including SSO, MFA, and consent management.
 Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
 CDP assessment - Oversee the assessment and integration of a next-generation CDP to improve data unification, segmentation, and analytics. Ensure CDP capabilities support marketing personalization, campaign execution, and customer insights.
 Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.
 Evaluate and modernize the current CRM platform to drive customer engagement, retention, and loyalty strategies.
 Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech platforms, to create a unified marketing ecosystem.
 Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns.
 Ensure seamless integration of AdTech platforms with CRM for efficient audience segmentation, retargeting, and ROI measurement.
 Develop strategies to collect, manage, and leverage customer data across all digital touchpoints effectively while ensuring compliance with data privacy regulations.
 Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.

Required Skills and Experience:

 Bachelor's degree in management information systems/technology, Computer Science, Engineering, or related discipline. Good comm skills in English, Post Graduate preferred
 10+ years of experience in an information technology solutions architecture role.
 Proven experience evaluating, implementing, and integrating enterprise-level CIAM, CDP, and CRM solutions.
 5+ years working experience in a digital marketing or e-commerce environment.
 5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS, dimensional, NoSQL data platform technologies, and ETL and data ingestion protocols).
 5+ years of experience with database development and scripting.
 3+ years of experience working in customer identity management and have a strong background in identity management protocols (OAuth, OpenID Connect, SAML).
 Extensive experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems. Familiarity with AdTech platforms (e.g., Google Ads, Facebook Ads Manager, The Trade Desk) and their integration with CRM and CDP.
 Deep understanding of customer data lifecycle, including identity resolution, consent management, and segmentation.
 In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
 Strong understanding of cookie technology and its implications for digital marketing.
 Experience with CDP platforms (e.g., Adobe Experience Platform, Epsilon, Salesforce CDP).
 Experience with CRM platforms (e.g., Salesforce, HubSpot, or Microsoft Dynamics).
 Extensive experience in issue spotting and raising compliance issues in their day-to-day and be aware of the
major regulatory considerations impacting their work.
 Experience with data enrichment techniques and tools.
 Experience with cloud-based services (e.g., MS, AWS, Google Cloud).
 Strong understanding of Agile methodologies and open to working in agile environments with multiple stakeholders.
 Exceptional problem-solving skills and the ability to manage complex, multi stakeholder projects.
 Proven ability to lead cross-functional teams, manage vendor relationships, and align technology with
business goals.

Send your resumes at

careers@pammtc.com

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