15h Left) Chief Marketing Officer

3 weeks ago


Thiruvananthapuram, Kerala, India Wayvida Full time
Job Description

Job Location:Trivandrum

Job Types: Full-time, Permanent

Experience:

- TOTAL WORK: 10 years (Required)
- Digital marketing: 2 years (Required)
- CMO: 3 years (Required)

Job Description

- Strategic Planning: Developing and executing a comprehensive marketing strategy that supports the organization&aposs overall business objectives.
- Brand Management: Ensuring the brand&aposs identity and message are consistent across all marketing channels and touchpoints.
- Customer Insights: Analyzing customer data to understand market trends and consumer behavior, which helps in tailoring marketing campaigns.
- Digital Marketing: Leading efforts in digital advertising, social media, email campaigns, SEO, and other online marketing tactics.
- Advertising & Promotions: Overseeing advertising and promotional efforts across various media platforms to drive visibility and sales.
- Team Leadership: Managing and mentoring marketing teams, including digital marketers, content creators, designers, and analysts.
- Collaboration: Working with other departments such as sales, product development, and customer service to ensure a unified approach to achieving company goals.
- Budget Management: Overseeing the marketing budget and ensuring resources are used effectively for maximum ROI.

Requirements

Skills and qualifications required:

- Minimum 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
- Three to five years of experience in a leadership role
- Strong leadership and team management skills
- Extensive knowledge of digital marketing and traditional marketing methods
- Data-driven decision-making abilities
- Creativity and a deep understanding of consumer behavior
- Excellent communication and presentation skills
- A background in business, marketing, or related fields (often an MBA or equivalent)
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