Digital Marketing Strategist

4 weeks ago

Mohali, Punjab, India Vision Unlimited Full time
About the Role:
We are seeking a

results-driven Digital Marketing Strategist

with expertise in

affiliate marketing, SEO, paid advertising, backlink strategies, and sales-driven initiatives . This role requires a strong understanding of

technical content creation , ensuring that our marketing strategies align with our business objectives and technical offerings. The ideal candidate is

strategic, analytical, and creative , capable of optimizing marketing campaigns to

drive traffic, generate leads, and maximize conversions .

Key Responsibilities:
1. Affiliate Marketing & Partner Engagement:
Develop and execute

affiliate marketing

campaigns to drive traffic and conversions.
Build and manage

strategic affiliate partnerships , ensuring performance and growth.
Monitor, analyze, and optimize

affiliate performance

with data-driven insights.
2. SEO & Backlink Strategies:
Conduct

in-depth keyword research

and

competitor analysis

to identify SEO opportunities.
Develop and implement

high-quality backlink acquisition

strategies.
Optimize website content, metadata, and site structure to improve

organic search rankings .
3. Paid Advertising & Performance Marketing:
Plan, execute, and manage

PPC campaigns

across platforms (Google Ads, Facebook, LinkedIn, etc.).
Optimize ad spend and maximize

ROI

through data-driven analysis.
Implement

A/B testing

to refine ad creatives and targeting strategies.
4. Lead Generation & Sales Alignment:
Collaborate with the

sales team

to create and execute lead generation strategies.
Design and implement

nurture campaigns

that convert prospects into customers.
Track and report on

campaign performance, lead quality, and conversion rates .
5. Technical Content Development & Marketing:
Work closely with technical teams to understand

complex products/services

and translate them into clear, compelling content.
Create

SEO-optimized blogs, case studies, whitepapers, and technical marketing materials .
Ensure all content aligns with the brand's voice and enhances

audience engagement .
6. Analytics, Reporting & Continuous Optimization:
Utilize

Google Analytics, SEMrush, and other SEO tools

to track and analyze marketing performance.
Generate

data-driven insights , providing actionable recommendations for optimization.
Track

KPIs

to measure the success of campaigns and adjust strategies accordingly.

Key Requirements:
Bachelor's degree in

Marketing, Communications, Business, or a related field

(or equivalent experience).
Proven experience in

digital marketing , with a strong focus on

affiliate marketing, SEO, paid ads, and lead generation .
Expertise in

SEO tools

(e.g.,

Search Atlas, SEMrush ),

advertising platforms

(e.g.,

Google Ads, Meta Ads ), and

analytics tools

(e.g.,

Google Analytics ).
Ability to create and

understand technical content , translating complex concepts into engaging marketing materials.
Strong analytical skills with the ability to

interpret data and make strategic decisions .
Excellent

communication, collaboration, and problem-solving

skills.
Creative thinker with a

strategic mindset

and

results-driven

approach.
Preferred Skills:
Experience with

content management systems (CMS) like WordPress .
Familiarity with

marketing automation tools
Basic knowledge of

HTML, CSS, or other web development

skills is a plus.
What We Offer:
Competitive salary

with performance-based incentives.
Opportunities for

professional growth and career development .
Collaborative and

dynamic work environment

with a team of innovators.
Flexibility

to innovate and experiment with cutting-edge marketing strategies.

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