Lifecycle Marketing Specialist

2 weeks ago


Nashik, Maharashtra, India CareerXperts Consulting Full time

Are you passionate about creating impactful marketing campaigns that drive customer engagement? Join a 30+ year industry leader in personal finance software, trusted by millions of users worldwide The Opportunity As our Lifecycle Marketing Specialist in Bangalore, you'll drive customer engagement through multi-channel campaigns on our cutting-edge FinTech platform. Work with advanced technologies including AI/ML while shaping the future of personal finance management. What You'll Do Orchestrate multi-channel marketing campaigns (email, in-app, push, SMS) Build and optimize automated customer journeys Execute A/B testing to enhance campaign performance Monitor campaign metrics and drive KPI achievement Leverage AI-powered marketing tools to deliver personalized experiences What You Bring 3+ years of Salesforce Marketing Cloud expertise 2+ years of HTML editing experience 1+ years of SQL querying skills Experience with automated marketing communications Strong analytical mindset and attention to detail Bachelor's degree in marketing, Business, or related field Bonus Points Salesforce Marketing Cloud Einstein AI experience Familiarity with Pendo or similar platforms (Braze, Swrve) Location Bangalore, India (Contractor Position) Ready to shape the future of personal finance? Apply now to join our innovative marketing team



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