Digital Marketing Specialist

4 days ago


Chennai, Tamil Nadu, India Linkedin Full time
Responsibilities

Develop and Execute Strategies:
Plan, launch, and manage digital marketing campaigns across multiple platforms (e.g., Facebook Ads, Google Ads, Instagram, LinkedIn).
Align campaign strategies with overall marketing goals.
Campaign Management:
Set up, monitor, and optimize advertising campaigns to maximize reach, engagement, and conversions.
Manage budget allocation and adjust bids to ensure optimal ROI.
Data Analysis & Reporting:
Use analytics tools (Google Analytics, Facebook Insights, etc.) to track campaign performance.
Generate regular performance reports and provide actionable insights to improve future campaigns.
Content Collaboration:
Work closely with the content team to ensure ad creatives and landing pages are optimized for conversion.
Conduct A/B testing for various elements of campaigns to refine messaging and design.
Market & Trend Research:
Stay updated with industry trends, competitor activities, and emerging technologies in digital marketing.
Propose innovative strategies based on data-driven insights.
Cross-functional Coordination:
Collaborate with other marketing team members to integrate digital strategies with overall brand initiatives.
Provide support and strategic input for special marketing projects as needed.
Requirements

Educational Background:
Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
Experience:
Minimum of 2 years of hands-on experience in digital marketing, particularly with Facebook Ads and Google Ads.
Technical Skills:
Proficient in using digital advertising platforms (e.g., Facebook Business Manager, Google Ads).
Solid understanding of analytics tools (Google Analytics, Facebook Insights) and data interpretation.
Analytical & Creative Thinking:
Strong analytical skills with the ability to turn complex data into actionable insights.
Creative mindset to generate innovative campaign ideas and troubleshoot issues.
Communication & Teamwork:
Excellent verbal and written communication skills.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Additional Skills (Preferred):
Familiarity with SEO, content marketing, and social media trends.
Experience with A/B testing and conversion rate optimization.


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