Associate Manager, Customer Marketing

1 month ago

Hyderabad, India Inspire Brands Hyderabad Support Center Full time

About Inspire:

Inspire Brands is a multi-brand restaurant company whose current portfolio includes nearly 32,000 Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONICDrive-In locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia.

About Inspire Brands Hyderabad Support Center:

Inspire fosters a culture of innovation that encourages team members to take risks, test, and learn. We want to create an environment where ideas emerge and succeed at every level.

Inspire Brands is disrupting the restaurant industry through digital transformation across multiple brands. The companys technology hub, Inspire Brands Hyderabad Support Center, will lead technology innovation and product development for the organization and its portfolio of distinct brands (both current and future). The Center will focus on developing new capabilities in data science, data analytics, eCommerce, automation, cloud computing, and information security to accelerate the companys rapid growth and influence how we reach the guest and, more importantly, how the guest wants to interface with us.

Inspires Hyderabad Support Center will also host an innovation lab and collaborate with start-ups to develop solutions for productivity optimization, workforce management, loyalty management, payments systems, and more.

Why Inspire Brands ?

Inspire and its six iconic, global brands are driven by passionate team members with a collaborative, innovative spirit and a desire to use technology to create memorable, flavorful experiences for our guests worldwide.

At Inspires Hyderabad Support Center, you'll get the opportunity to learn and grow with us. What makes Inspire different in the way we approach technology is that we are building the capability to be extensible and scalable across our brands.

Inspire fosters a culture of innovation that encourages team members to take risks, test, and learn. We want to create an environment where ideas emerge and succeed at every level, not just at the top.

A supportive, inclusive environment is very important to us. Just as each of our brands are authentic and unique, we also encourage our team members to do the same. We're a stronger company because of it.

Join a company where we elevate each other and the communities we serve.

PURPOSE OF THE POSITION:

The Specialist of Customer Marketing is responsible for overseeing the end-to-end 1x1 strategy managing, supporting, and enhancing the Inspire Brands Customer Marketing programs, with an emphasis on the end-to-end offer process. The right candidate is someone who is energized to scale a vital practice that will be instrumental in shaping the future for Inspires customers and business.

This role will work in close partnership with each Brand, as well as shared services for Performance Marketing, CRM, IT, Restaurant Tech, Data Science and Loyalty teams. He/she will be responsible for developing and driving efficient offer management best practices to enable the Inspire Brand portfolio to deliver personalized offers for all consumers across all channels for each brand, using CRM, API integrations, Mobile Apps, Emails, Mobile Push, Point-of-Sale and SAAS Loyalty Vendor Technologies.

RESPONSIBILITIES:

  • Work cross-functionality with internal and external stakeholders to execute the end-to-end offer creation process, including but not limited to; offer ideation, offer catalog management, offer eligibility, offer allocation, offer testing, offer execution and offer content.
  • Manage external relationship(s) with OMS platforms & creative vendors across each brand.
  • Implement and support offers to support national, loyalty, ad-hoc and 1:1 personalization at scale.
  • Understand and monitor all offer constructs, including but not limited to discount and bonus offers, using loyalty vendor technologies.
  • Work with QA teams on offer testing processes and escalations before, during and after production releases.
  • Consistently ideate & deliver new offer opportunities within and across each Brand
  • Responsible for the creation and management of offer files for all Brands, including but not limited to offer & creative master files
  • Partner with Performance Marketing, Loyalty, Brand, CRM, IT, Data Science and Analytics teams to manage process and backend development for offer-associated campaigns, with an emphasis on interpreting and validating requirements to be able to concisely deliver requirements and solutions to internal and external stakeholders
  • Partner with CRM, Performance Marketing, and Loyalty teams to identify and implement operational opportunities and efficiencies to drive the Inspire Brands portfolio forward
  • Develop and maintain deep understanding of the customer across the Inspire Brands portfolio in order to assist in better personalization communication and experiences for the customer
  • Collaborate with creative agencies on offer strategy, including but not limited to campaign & timeline management

EDUCATION QUALIFICATION:

  • Required Minimum: Bachelors degree

EXPERIENCE

Required Minimum:

  • 5+ years of experience managing offer and/or loyalty solutions in hospitality, retail, or Agency/consulting environments
  • 5+ years marketing experience

Preferred:

  • Prior experience with a multi-brand organization that leverages scale (i.e., reuse) and supports bespoke brand requirements
  • Expertise and prior experience in Agile ways of working framework
  • End to End Marketing Lifecycle

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES:

  • Personal integrity, humility, an appreciation for the power of true teamwork.
  • Passion for the restaurant industry and a strong desire to help shape the future at Inspire Brands
  • Capable of working efficiently and accurately with excellent attention to detail while handling multiple projects in a fast paced, deadline driven environment
  • Ability to solve problems both independently and as part of a team through a structured approach
  • Self-starter personality who can operate with minimal supervision
  • Detail-oriented and performance focused
  • Ability to influence others
  • Team player with strong communication and interpersonal skills

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