Seo & Web Development Specialist

4 weeks ago

Mumbai, Maharashtra, India The 4P Solutions Full time
Position Title: SEO & Web Development Specialist Experience Required: 3- 5 years Location : Mulund West, Mumbai Job : Work from office Role Overview This is a hybrid leadership role combining the expertise of an SEO Manager with that of a Web Development Manager.

The ideal candidate will oversee both SEO strategy and execution as well as website development, optimization, and technical infrastructure.

The role requires a balance of strategic vision, technical know-how, and hands-on implementation.

You will be responsible for driving organic growth, managing web development projects, and ensuring seamless technical performance across client websites.

Key Responsibilities SEO Strategy & Execution●    Define and lead comprehensive SEO strategies aligned with client goals and KPIs.●    Conduct advanced SEO audits (technical, on-page, off-page, UI/UX, competitor, local SEO).●    Oversee keyword strategy, content planning, and optimization across multiple platforms.●    Implement on-page SEO best practices: metadata, headings, schema, internal linking, keyword placement.●    Optimize local SEO presence (Google Business Profile, citations, reviews, directories).●    Track keyword rankings, organic traffic, user behavior, and conversions using GA4, GSC, MS Clarity, and Looker Studio.●    Ensure compliance with evolving search engine algorithms and industry standards.

Web Development & Technical Management●    Manage and supervise website development projects from planning to deployment.●    Collaborate with design, content, and SEO teams to build SEO-friendly websites.●    Ensure website performance through technical fixes: crawlability, site speed, mobile optimization, indexability, structured data.●    Lead integration of CMS platforms (Word Press, Shopify, Webflow, Magento, custom PHP/JS frameworks).●    Oversee hosting, server management, and liaise with providers to resolve technical issues.●    Implement GA4, GTM, and third-party tool integrations for performance tracking.●    Ensure websites follow best practices in UI/UX, accessibility, and security.

Team Leadership & Process Management●    Lead cross-functional teams of SEO executives and web developers.●    Delegate, track, and review tasks ensuring timely and quality delivery.●    Train and mentor teams on SEO tools, coding best practices, and development workflows.●    Collaborate with project managers to define timelines and allocate resources effectively.●    Establish SOPs, documentation, and QA processes for SEO and development projects. Qualifications●    Bachelor's degree in Computer Science, IT, Marketing, or a related field.●    combined experience in SEO strategy, technical SEO, and web development.●    Proven track record of delivering measurable SEO growth and managing web development projects.●    Strong technical expertise in HTML, CSS, Java Script, PHP, My SQL, and familiarity with frameworks (React, Angular, Node.js preferred).●    Proficiency in CMS platforms: Word Press, Shopify, Webflow, Magento.●    Expertise in SEO tools: GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, MS Clarity, Looker Studio.●    Hands-on experience in server management, hosting, and cloud platforms.●    Google Analytics / SEO certifications preferred.

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