Social Media Manager

1 day ago


Thāne, Maharashtra, India Applause Entertainment Full time
???? We're Hiring Designation: Social Media Manager - You Tube Location: Mumbai Experience: 7 – 10 years Job responsibilities:You Tube Strategy Development (Kids Channel Focus): Design and implement a robust You Tube strategy that focuses on growing a kids' content channel.
Develop tactics for audience growth, content planning, and maximizing engagement, while integrating efforts on Instagram and Facebook as supporting platforms.Content Creation & Management: Lead the scheduling and publishing of content.
Ensure content aligns with You Tube's kids' policies and is optimized for algorithm performance.Analytics & Performance Tracking: Analyse performance metrics using You Tube Studio and other third-party tools.
Provide insights on watch time, retention, engagement, and growth, and adjust strategies to optimize results.Audience Engagement & Community Building: Monitor comments, interactions, and community engagement across platforms.
Act as the primary point of contact for coordination and communication with the external agency, ensuring smooth execution.Collaboration: Work closely with the creative, marketing teams to produce visually engaging content.
Trends & Compliance: Stay updated on the latest trends in You Tube's kids' content, new features, and platform updates.
Requirements:Bachelor's degree with at least 7+ years of social media management experience, with a demonstrated ability to grow and manage a You Tube channel (preferably kids) with over 1+ million subscribers.Expertise in the algorithms, trends, and best practices for You Tube, Instagram, and Facebook.Experience with social media management tools and analytics platforms.
Interested candidates please inbox profile to Manali.ghanekar@applause.adityabirla.com

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