
Digital Marketing Manager
3 weeks ago
You will be responsible for managing a small internal team, coordinating with an external digital marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels.Key Responsibilities: 1.
Strategy & Planning
• Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
• Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.
2.
Digital & Social Media Management
• Oversee marketing activities across Meta (Facebook), Instagram, , You Tube, and Whats App Business API (WABA).
• Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.
• Monitor platform analytics and optimize content strategies for engagement and conversion.3.
Internal Coordination & Stakeholder Management
• Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
• Ensure timely collection and dissemination of information required for marketing activities.
• Report daily to the COO with key updates, campaign status, and departmental progress.4.
Content & Creative Direction
• Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
Ensure messaging reflects the brand's tone, values, and premium positioning
• Coordinate with designers, content creators, and agency partners for timely deliverables.5.
Campaign Management & Lead Generation
• Execute and monitor brand and lead generation campaigns across digital platforms.
Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
• Assist in planning client engagement activities, online contests, and promotional strategies.6.
Reporting & Analysis
• Analyze campaign performance data and share concise reports with the COO.
• Recommend improvements based on marketing trends, analytics, and competitor benchmarking.Required Qualifications & Skills:
• Strong understanding of digital and social media marketing tools and analytics.
• Prior experience managing external agencies and small in-house teams.
• Excellent communication, time management, and multitasking skills.
• Highly organized with a strong sense of accountability and ownership.
• Collaborative workplace culture and leadership visibilityThanks & Regards,Saloni Kushwaha - +91 7383180561Mantras2 Success HR Sol.
LLP
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