Country Manager Exports
2 weeks ago
The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products.
CPL introduced the flagship brand 'Medimix' in 1969 which was followed by acquiring 'Cuticura' and 'Krishna Thulasi' brands in 2001 and 2011 respectively.
It has implemented several strategic initiatives to become a dominant player with strong brand equity in the personal care industry.
Cholayil Pvt.
Ltd.
is also the parent company of Dr.
Sidhan's Ayur Mix, Sadayush, Sadhev and Jullaaha brands.
Today CPL has basket of brands which are popular not only in India but has global footprint in more than 35 countries across the world with prominent presence in Middle East, Far East, Europe and Asia Pacific among other markets.
Cholayil has done a Joint Venture in Kenya to manufacture products for African region.
The company has also started ecommerce website in India, USA, Singapore, Malaysia and soon to be launched in GCC also.
Cholayil Pvt.
Ltd.
is now a 700+ employee strong company with a Head Office in India.
It has production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand).
More details are available at our Websites:www.cholayil.comwww.medimixayurveda.com Job Summary: CPL is seeking a strategic and dynamic Country Manager to spearhead our Exports functions in International Market.
This role will be responsible for driving brand growth, developing market strategies, and fostering a high-performing marketing functions to enhance brand visibility and profitability across the international markets with a key focus on Countries like Malaysia, Singapore, Vietnam & Cambodia Head Office: Chennai Job Location: Selangor, Malaysia Job Description: Sales Accountable for achieving and exceeding Primary and Secondary Sales targets for Medimix and Krishna Thulasi in Traditional and Modern Trade.
Drive Sales and Business Development by developing and implementing strategic sales plans, targeting both existing and new products.
Expand market presence by identifying, negotiating, and onboarding new outlets, key chains, and strategic accounts.
Ensure optimal Listing and Placement of existing and new products in key retail and distribution channels.
Manage and nurture Key Accounts in General Trade (GT) while ensuring strong relationships with Modern Trade partners.
Collaborate with distribution and supply chain teams to ensure seamless sales and operational coordination, driving sustained secondary sales growth.
Develop and share detailed Weekly, Monthly, and Quarterly reports with HOD, providing market insights and business performance analysis.
Marketing Develop and execute effective Market Entry & Expansion strategies, tailored for Malaysia, Singapore, ensuring brand penetration.
Plan and implement ATL and BTL activities, including Road Shows, Expos, sampling programs, Bus Branding, and key promotional campaigns.
Customize and execute targeted Campaigns & Activations, ensuring alignment with market trends and consumer preferences.
Design and monitor promotional activities, ensuring measurable impact on sales, brand awareness, and profitability.
Continuously analyze marketing performance, competitor strategies, and market dynamics to refine campaigns and improve market positioning.
Accounts Management Strengthen relationships with Key Accounts in GT and Modern Trade, ensuring alignment with business objectives and distributor expectations.
Regularly visit markets, assess consumer behavior, and adjust sales/marketing strategies based on insights.
Represent Cholayil Pvt Ltd in all business dealings within these focus countries, ensuring professional client engagement and business alignment Work closely with National Distributors to ensure consistent, ON-TIME supply and optimal stock availability.
Others Lead business expansion strategies to drive sales growth and market share in Malaysia, Singapore, Vietnam & Cambodia.
Ensure accurate and timely Stock and Sales Reports, with comprehensive analysis for strategic decision-making.
Monitor and track Tertiary Sales from key retail partners and report insights for better forecasting and planning.
Any additional tasks as required by HOD/Cholayil, aligning with strategic business objectives.
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