Global Marketing Practice Leader

Location: Bengaluru, India (Hybrid preferred; remote flexibility available) Employment Type: Full-time (with long-term leadership and ownership track) Compensation: ₹30,000–₹75,000/month (initial fixed) + performance-linked incentives + equity/profit-share opportunity Reporting To: Founder–CEO, Aero Def Nexus Group Website: About Aero Def Nexus Group Aero Def Nexus Group is a global industrial strategy enterprise committed to building sovereign-aligned capability across aerospace, defense, deeptech, consulting, investment, and training.
With active entities in India, the United States, and France, we are pioneering a new kind of industrial powerhouse—mission-driven, technology-forward, and globally scaled.
As we scale our operations, we are establishing a dedicated Global Marketing Practice—a strategic vertical to support both internal growth initiatives and external client needs across high-impact sectors.
Role Summary We are seeking a Global Marketing Practice Leader to establish, operate, and grow our marketing vertical as an independent business unit within Aero Def Nexus Group.
This is a founding leadership role with end-to-end ownership of marketing strategy, campaign execution, revenue generation, and P& L.
You will work directly with the Founder–CEO and play a critical role in shaping our global visibility and client-facing marketing capabilities.
Key Responsibilities 1.
Strategic Practice Development ·
• Define the scope, pricing model, and go-to-market strategy for the Aero Def Marketing Practice.
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• Build offerings suited for industrial, dual-use, defense, and deeptech clients.
2.
Internal Campaign Delivery (First 90 Days)·
• Deliver high-impact internal campaigns such as: Becoming Possible Masterclass, Composites 101 Course, and Aero Def Syndicate LP outreach.
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• Optimize Linked In, Whats App, email, and landing page performance.
3.
External Business Development ·
• Convert internal marketing case studies into external service offerings.
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• Acquire and manage clients from aerospace startups, VCs, innovation agencies, and public-sector aligned organizations.
4.
P& L and Operations Management ·
• Track and report revenue, margins, and performance metrics for the marketing vertical.
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• Set and meet quarterly targets in collaboration with executive leadership.
5.
Team Leadership ·
• Build and lead a lean marketing team.
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• Create delivery SOPs and campaign playbooks for scalable execution.
6.
Strategic Communications & PR ·
• Define and execute PR strategy aligned with Aero Def Nexus Group's industrial positioning.
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• Draft and pitch thought leadership content (articles, press releases, founder features).
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• Build media relationships across defense, aerospace, innovation, and government-focused outlets.
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• Secure founder speaking opportunities and manage group-level media coverage.
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• Lead crisis communications and narrative control during high-visibility phases (e.g., Paris Air Show, fundraising, policy announcements).
Candidate Requirements Must-Have Qualifications ·
• 3–7 years of full-stack marketing experience across digital, content, growth, and brand strategy.
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• Demonstrated ownership of campaigns or marketing projects with measurable impact.
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• Strong written and verbal communication skills.
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• Entrepreneurial mindset and comfort with variable compensation.
Preferred Experience (Not Mandatory)·
• Experience in aerospace, defense, industrial, or deeptech sectors.
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• Familiarity with government-linked clients or policy-aligned messaging.
Compensation Structure
• Fixed Pay: ₹30,000–₹75,000/month based on experience and availability
• Performance Pay: Revenue-share or campaign-based success bonuses
• Equity/Upside: Eligibility for profit participation or equity post-milestone delivery
• Career Track: Marketing Practice Lead → Group CMO → Strategic Partner Tools & Platforms
• Canva, Mailchimp, Google Ads, Meta Ads
• Whats App Business, Wix + Luma, Razorpay
• Linked In, CRM, automation platforms Screening Questionnaire 1.
What excites you about building a marketing practice with full P& L ownership? (Max 150 words)2.
Describe one campaign you owned end-to-end.
What was the outcome? (Max 200 words)3.
How would you approach a Linked In + Whats App campaign for a course like "Composites 101"?4.
What is your comfort level with variable compensation in a founder-led environment?5.
List the marketing tools/platforms you are proficient in.
6.
Are you open to hybrid work from Bengaluru, and when can you start?

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