Senior Digital Marketer

Job Title: Digital Marketing- Paid Media (International Education)Location : Teynampet Department: Marketing Service Type: Full-time Pay Range: 5 LPA to 10 LPAAbout Us: At Mass Camapaign s(a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from "Unknown" to "Well-known" by providing top-class Creative and Digital Marketing services.

A fun place to work and believe in giving full ownership to people About the Role We are seeking a results-driven, detail-obsessed Performance Marketer to lead our paid media campaigns across Meta (Facebook & Instagram) and Linked In, focused on promoting international education programs to global student audiences.

This is a high-impact role for someone who not only thrives on campaign performance but also takes end-to-end ownership of strategy, execution, optimization, and reporting.

The ideal candidate has fluent English communication skills, a sharp eye for detail, and a deep understanding of how international students discover and choose their education paths.

Key Responsibilities : Campaign ownership and Execution: Plan, launch, and manage full-funnel paid campaigns targeting prospective international students across Meta and Linked In.

Own every aspect of the campaign lifecycle—from targeting and creative briefing to tracking and daily optimization.

Localize messaging and audience strategies for different regions (e.g., India, Southeast Asia, Africa, Middle East).

Audience targeting and Messaging: Build precise audience segments using demographic, behavioral, and interest-based data to reach high-intent students.

Craft campaign strategies aligned with country-specific admissions cycles, course trends, and student motivations.

Collaborate with content and creative teams to develop compelling, on-brand ad copy and visuals with cultural nuance.

Performance Optimization: Optimize campaigns in real time for KPIs such as CPL, CAC, ROAS, CTR, and lead-to-application conversion rates.

Conduct rigorous A/B tests on creative formats, messaging, targeting, and landing pages.

Use detailed reporting to identify underperformance early and act swiftly.

Flawless Tracking and Reporting: Set up and maintain ad tracking infrastructure including Meta Pixel, Linked In Insight Tag, UTM parameters, and event tracking.

Deliver clear, structured performance reports weekly and monthly—with insights, not just data.

Communicate campaign results and learnings clearly and professionally to both internal and external stakeholders.

Budget and Growth Management: Manage monthly and quarterly paid media budgets with discipline and ROI focus.

Spot opportunities for scaling campaigns in high-performing geographies and courses.

Proactively identify gaps or friction in the student funnel and suggest paid media solutions.

What we' are looking for:2–4 years of hands-on experience running performance marketing campaigns on Meta and Linked In for B2 C audiences.

Prior experience in international education, edtech, or student recruitment (preferred but not mandatory).

Excellent written and spoken English communication skills—you'll be crafting and reviewing copy that resonates globally.

Strong attention to detail—your campaigns are always clean, consistent, and accurately tracked.

Deep understanding of performance metrics, digital funnels, and campaign attribution.

A go-getter mindset—self-driven, accountable, and eager to improve results without needing direction.

Nice to Have: Experience working with multi-region or multilingual campaigns.

Familiarity with tools like Hub Spot, Lead Squared, Salesforce, or any CRM.

Meta Blueprint or Linked In Ads certification.

Experience running campaigns for UK, US, Canada, Ireland, or Australia-bound student cohorts.

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