Digital Marketing Specialist

1 month ago


kolkata, India Meraqi Digital Full time
Company Description

Meraqi Digital is an independent marketing communications consultancy dedicated to delivering effective solutions for our clients. We focus on doing what's right to help our clients win. We provide a range of services including digital marketing, content creation, and communication strategy. Our team is passionate about delivering exceptional results and driving growth for our clients.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist - PPC Analyst at our Kolkata office. The Digital Marketing Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various platforms. This includes conducting keyword research, creating ad copy, analyzing campaign performance, and making data-driven decisions to optimize campaign performance. The Digital Marketing Specialist will also collaborate with the marketing team to develop strategies and deliver impactful campaigns.

Qualifications
  • Strong analytical skills with experience in marketing analytics
  • Excellent communication skills, both written and verbal
  • Experience in data analysis and reporting
  • Able to work independently and as part of a team
  • Knowledge of sales and lead generation processes
  • Proficient in using PPC platforms such as Google Ads and Facebook Ads
  • Certifications in Google Ads and Google Analytics are a plus
  • Bachelor's degree in Marketing, Advertising, or a related field


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