Growth Marketer

2 weeks ago


tamil nadu, India Galvanize Global Education Full time
Join us on our mission to create an impact in the lives of millions of students as we make their higher education dreams come true. We are actively looking for critical members to join our team and help shape the course of the study abroad space.
About Us: Galvanize Global Education helps students and working professionals fulfill their dream of studying abroad. Through our tech-first approach, we have helped more than 1 Million students from 400+ cities in India and 65+ countries turn their study abroad dreams into reality.
Team: Galvanize Global Education is founded by alumni of Stanford University, IIM Ahmedabad and IIT Madras . Our team has combined its passion for teaching and domain expertise in tech to build customer oriented products and services using a digital first approach.
Job role: We are seeking a Growth Marketer to join our sales and marketing team. The ideal candidate should be able to combine their growth marketing skills with a strong understanding of our industry, products, competition, and marketing objectives in order to accelerate student enrollments.
Key Responsibilities :
Webinar & Content Marketing : Leverage our domain knowledge, internal and industry experts to strategize webinars and content marketing campaigns to drive lead generation, engagement and optimize conversion rates.
Lead Nurturing & Engagement : Create cost-effective strategies for nurturing our leads (using e-mail campaigns, whatsapp/SMS nudges, app notifications, newsletters). Undertake end-to-end designing, execution, tracking and optimization of lead nurturing campaigns.
Funnel & Marketing Analytics : Measuring the effectiveness of campaigns via key performance indicators (KPIs) and conversion metrics at each stage in the funnel.
Lead Segmentation & Engagement : Create and execute deliverables that help develop ideal experiences for leads by undertaking:
User Research : Conduct user research and testing to gather insights into different user personas.
Strategising Content : Work with the marketing team to strategize content creation for driving engagements for each user persona.
Website Performance and Maintenance : Monitor the performance of our website and mobile app by optimizing its architecture and navigation.
Growth and experiments : Come up with ideas and execute experiments for growth and lead conversion
Requirements :
A minimum 2 years of work experience in growth marketing, generating qualified leads and increasing conversions in a competitive industry.
The candidate should be obsessed with moving the needle with a strong focus on results and take ownership of outcomes
Understand best practices for UI and UX for websites, applications, mobile, and desktop
Strong interpersonal and communication skills. Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
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