Graphic Designer – D2c

About Us: Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions. Position Overview: We are looking for a skilled onsite Graphic Designer with experience in the skincare and beauty field to conceptualize and create compelling visual assets that resonate with our target audience. The ideal candidate will have a keen eye for design, a deep understanding of industry trends, leadership qualities, and the ability to translate brand values into captivating visuals across various platforms. Responsibilities: 1. Content Creation for Marketplaces Design A+ content, infographics, and carousel images tailored to marketplaces like Nykaa, Amazon, TIRA, and Myntra. Create lifestyle imagery and how-to-use visuals for product listings. Ensure all creatives meet platform-specific dimension and content guidelines. 2. Website UI/UX Support Assist in visual design for banners, pop-ups, landing pages, and promotional campaigns on the brand’s website. Support UI/UX team by creating mockups, wireframes, or visuals for new web features or flows. 3. Video Editing & Motion Graphics (if skilled) Edit short-form videos, reels, product teasers, and campaign ads for Instagram, YouTube, and paid media. Design animated elements like transitions, text overlays, or GIFs for digital use. 4. Email & WhatsApp Campaign Visuals Create visually consistent and high-converting assets for Klaviyo email campaigns and WhatsApp marketing messages. 5. Product Labeling & Compliance Design Design or modify product labels as per India’s packaging regulations (FSSAI, CDSCO, Legal Metrology etc.). Coordinate label translations, ingredient layouts, and compliance updates with the regulatory team. 6. Campaign & Event Branding Design branding kits for sale campaigns (e.G. Pink Sale, Diwali Sale), influencer events, in-store displays, and offline activities. Support trade shows or pop-up events with booth graphics, brochures, and print-ready materials. 7. Performance Tracking & Optimization Review creative performance metrics (click-through, conversions, engagement) to understand what works visually. Optimize creatives based on analytics or A/B test results. 8. Creative Direction Support Contribute to the brand’s visual tone, style guide, and creative evolution over time. Help build mood boards, concept decks, or visual direction for upcoming campaigns or brand refreshes. 9. Digital Asset Management Maintain a centralized library of brand assets, fonts, logos, and visual templates for internal use. Ensure file backups and standardization across all design deliverables. 10. Collaboration Across Teams Regularly sync with performance marketing, e-commerce, product development, and sales teams to understand design needs. Participate in creative review meetings and provide inputs on visual strategy. Qualifications: 1. Bachelor's degree in Graphic Design, Fine Arts, or related field. 2. Minimum of 2 years of professional experience as a Graphic Designer, with a strong portfolio showcasing work in the skincare and beauty industry. 3. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software. 4. Excellent understanding of typography, color theory, layout principles, and other design fundamentals. 5. Strong communication skills and ability to articulate creative ideas effectively. 6. Detail-oriented mindset with a passion for delivering polished, visually appealing designs. 7. Ability to adapt to fast-paced environments and work efficiently under pressure. 8. Experience collaborating with cross-functional teams and external partners. 9. Knowledge of print production processes and specifications is a plus. 10. A genuine interest in skincare, beauty trends, and consumer behavior. Please make sure to attach your portfolio If you are a passionate Graphic Designer with a flair for creativity and a love for skincare and beauty, we'd love to hear from you Please submit your resume and portfolio for consideration.