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Analyst - Performance Media (Social)

3 months ago

gurugram, India Publicis Groupe Full time

Job Description

Your responsibilities as a Media Performance Analyst (Social) – 

You will be responsible for setting up, executing Social platform(s) activations and monitoring budgets & performance on various social platforms like Facebook/ Instagram Ads, Twitter, Pinterest, Snapchat, Tiktok, LinkedIn etc. 

Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets. 

Build, setup and optimize campaigns across social platforms. 

Assist in building, planning and implementing account structures & marketing strategy. 

Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external) 

Monitor competition and provide suggestions for improvement. 

Prepare client reports and provide insights and recommendations. 

Logical and analytical approach while interpreting the numbers. 

Sense of ownership; very responsible for client budget management & performance monitoring 

Keep up to date with industry news and developments; stay ahead of the competition by analysing, keeping pace and regularly documenting Paid Social industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis. 

Work closely with the team members/ supervisor to meet goals

Qualifications

Any graduate (Specialization in Maths, Statistics, Business Management or relevant field would be preferred). 

0.6 to 2 years of experience in Biddable media. Strong knowledge in various social platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn etc