Senior manager consumer activation

3 weeks ago

Bengaluru, India ITC Limited Full time

Designation –Lead – Consumer Activation ( Experiential Marketing)Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people management: Strong collaborative, partnership and team building skills 4. Strategic thinking: ability to develop and execute strategic plans within the desired timelines and budgets to drive business outcomes 5. Analytical skills: strong analytical and problem-solving skills 6. Measurement: measure the performance of the campaign using metrics like productivity, sales lift, brand health etcKey Responsibilities:1. Basis the brand plan, arrive at an annual set of activities/ calendar and drive it to execution and measure the campaigns/ understand the effect on the brands2. For each Key sub brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand 3. Build consumer database and retarget consumers in future4. Drive Rural and Higher Participation in Mela/ Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc 5. Cost Optimization - Negotiation, cost effective models6. Identify new touch Points to Engage/ Sample/ Sell - Wedding planner, Cafeteria, Amusement Parks7. Create campaigns using technology -AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.8. Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/ feedback questions 9. Ensure Finance Tracker, SOP adherence are periodically reviewed10. Agency Management - new agencies/ specialized agencies/ regional agencies11. Take up an activity to show case best practices done in the area of activation and digital activation project

  • Senior Manager Consumer Activation

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    Bengaluru, India ITC Limited Full time

    Designation –Lead – Consumer Activation ( Experiential Marketing) Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people...

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    3 weeks ago

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    4 weeks ago

    Bengaluru, India ITC Limited Full time

    Designation –Lead – Consumer Activation ( Experiential Marketing)Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people...

  • Senior Manager Consumer Activation

    4 weeks ago

    Bengaluru, India ITC Limited Full time

    Designation –Lead – Consumer Activation ( Experiential Marketing)Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people...

  • Senior Manager Consumer Activation

    4 weeks ago

    Bengaluru, India ITC Limited Full time

    Designation –Lead – Consumer Activation ( Experiential Marketing) Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people...

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    2 weeks ago

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    1 week ago

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