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Digital Marketing Specialist
3 months ago
Job Description:
- Overview: We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of SEO, paid marketing, and social media management. This role is essential for driving our marketing strategy and ensuring the growth of our online presence.
Responsibilities:
- SEO Management:- Develop and implement effective SEO strategies to improve organic search rankings.- Conduct keyword research and analysis to identify growth opportunities.- Optimize website content, meta tags, and on-page elements for improved search visibility.- Monitor and analyze SEO performance using tools like Google Analytics and Search Console.
Paid Marketing:
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and other relevant social media channels.- Manage budgets, bids, and ad creatives to achieve maximum ROI.- Analyze campaign performance data and provide actionable insights for continuous improvement.- Collaborate with the creative team to develop engaging ad content.
Social Media Management:
- Create and manage social media content calendars for platforms including Facebook, Twitter, Instagram, LinkedIn, and others.- Develop and implement social media strategies to increase brand awareness and engagement.- Monitor social media trends, tools, and applications, and apply knowledge to improve our social media presence.- Engage with followers, respond to comments, and build a community around our brand.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.- Proven experience in digital marketing, SEO, paid marketing, and social media management.- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).- Strong analytical skills and the ability to interpret data to make informed decisions.- Excellent written and verbal communication skills.- Creative thinker with the ability to develop innovative marketing strategies.- Ability to manage multiple projects simultaneously and meet deadlines.
Industry
- Recreational Facilities
Employment Type
Full-time