
Associate - Event Production
2 weeks ago
Hafla provides end-to-end event solutions powered by proprietary data and algorithms and executed by partners vetted for quality. With the largest selection of equipment, venues, services and catering options, and led by a group of passionate event experts, Hafla is transforming how events are conceptualized and booked.
As the only digital one-stop shop for event services, Hafla brings together the largest inventory for venues, furniture rentals, tents and marquees setups, custom-built installations, audio-visual equipment, bouncy castles, inflatable games, crowd control equipment, kids birthday packages, balloon decoration, and entertainment options. We can hook the event up with live musicians, magicians, face painters, game hosts, talent shows, catering and anything else you may think of.
Role Overview:
As a Category Associate within the Event Equipment vertical, you will support our Dubai-based Category Manager in building and managing the furniture, exhibition, and AV production categories. This role is focused on business management and backend enablement—ensuring the event planning team has the right products, suppliers, pricing, and negotiation support to deliver world-class event experiences.
Roles & Responsibilities:
- Build and maintain a strong database of suppliers, catalogues, pricing, and technical specifications across furniture, exhibition, and AV categories.
- Assist the event planning team by identifying the best-fit product and supplier options for each client brief.
- Support negotiations to ensure competitive pricing and healthy margins.
- Track and manage quotations, supplier confirmations, and pricing consistency using CRM systems.
- Monitor category performance metrics such as response times, margins, and conversion rates.
- Provide inputs for business planning, including pricing strategy, supplier expansion, and demand analysis.
- Generate reports and dashboards for category reviews and decision-making.
Qualifications:
- Bachelor’s degree in Business, Events, Hospitality, or Production Management (1–4 years of experience).
- Prior exposure to event production, exhibitions, or AV setups is a plus.
- Strong business acumen with ability to analyze numbers and support planning/negotiations.
- Excellent organizational, multitasking, and vendor coordination skills.
- Fluent in English & Hindi; Arabic/Tagalog proficiency is an advantage.
- Proficiency in CRM tools, Excel/Google Sheets, and presentation software.
Why Join Us?
- Learn end-to-end category management and business planning in the events industry.
- Enable the event planning team to deliver high-impact projects through the right product, supplier, and pricing strategy.
- Work in a dynamic, innovative environment with clear growth opportunities.
- Competitive salary package with defined career progression.
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