Global Digital Marketing Leader

4 weeks ago

india Randstad India Full time

The Global Digital marketing leader will oversee the strategy, development, and operation of all of

the organization’s current acquisition channels and identify new opportunities for growth. They

will be responsible for the design and execution of integrated demand strategies across our paid

and organic channels – SEM, SEO, ABM, email, inbound, events, paid social, and more.

Reporting to the CMO, the performance marketing lead requires a highly specialized marketing

skillset that is a unique blend of technical, operational, and creative talents. As strong cross-

functional collaborator, their responsibility resides at the intersection of marketing, product,

technology, and analytics with a strong emphasis on experimentation and driving impact.

The performance marketing lead is responsible for leading the digital marketing team in

achieving growth through an innovative, iterative, data-driven approach to the consumer

experience and funnel optimization.


key accountabilities


 Own the strategy and execution of growth/demand marketing efforts that drive

awareness, consideration, adoption, and expansion by using paid and owned media

channels to grow new user acquisition, activation, engagement, and retention in a

scalable and efficient way.

 Develop and deploy automated, multi-touch engagement programs (e.g., email/in-

product marketing,) for end-user audiences across the customer lifecycle.

 Define an optimal mix and sequencing of marketing tactics and channels (social

paid/earned, SEO/SEM, affiliate marketing, programmatic, inbound/outbound, to drive

customer acquisition.

 Lead our paid media, content, inbound, operations, SEO, and data teams to help

achieve business objectives.

 Support multi-channel go-to-market initiatives in collaboration with marketing, content,

data, and product marketing.

 Lead rapid experimentation of new channels, campaigns, creative, incentives, and

approaches for the purpose of building scalable solutions.

 Own performance against key metrics, including marketing, qualified leads, sales

qualified leads, and new business pipelines while maintaining customer acquisition cost

efficiency.

 Leverage analytics and data—identifying new opportunities and optimizing existing

channels to improve conversion rates throughout the funnel.

 Develop and execute plans to consolidate all data sources, improve data hygiene, and

enhance data with a variety of data enrichment tools.

 Partner with the product and development team to bring a product-like experience to

our platforms and various channels.

 Manage a team of demand generation and digital marketing experts that will execute

the strategies of the marketing plan.

 Build and maintain strong partnerships with key stakeholders across the organization

including product, technology, data, and marketing.


Desired Profile:-

 18+ years of performance marketing and acquisition marketing, both B2C and B2B.

 Successfully builds and executes growth strategies for both hyper-growth and scaled

companies.

 Shapes planning and execution of multiple, complex marketing programs, e.g. sales

qualified leads, queries, experimentation, and ROI monitoring.

 Deep experience with paid media channels, marketing/Google analytics, and funnel

reporting.

 Experience working with Sales and Martech tools such as Salesforce, Hubspot,

marketing qualified leads, sales qualified leads, A/B testing, and lead enrichment

software. Experience with account-based platforms is desired.

 A high degree of proficiency in conversion rate optimization, growth frameworks, and

processes, SEO, SEM, CMS/platform/ mobile management.

 Strong marketing instincts and proven track record of shaping and executing user

growth strategies.

 Deep analytics background and a high degree of proficiency with rigorous data tools.

 Proven expertise in the collection of key demand metrics across the funnel, working

closely with the data team to ensure proper tracking and reporting is in place necessary

to measure and optimize results.

 Ability to synthesize, analyze and interpret data (including KPI reports) and transfer it

into actionable steps.

 Experience in brand media and ability to lead large, scheduled brand media buys.

 Prior experience working with highly technical audiences like IT, developers, product

managers, product owners, etc.

 Deep understanding of Marketing Technology and media platforms.

 Manages teams as well as cross-functional teams and proven track record of

performance optimization.

 Strong leadership presence; serves as a senior leader within a company, influential with

a diverse group of stakeholders, and can create buy-in with both technical and

operational teams organization.

 Excellent written, oral, and social interpersonal skills with powerful storytelling in simple

language.

 Proven ability to educate and influence executives and senior leaders in the

organization.

 Ability to inspire others to be assertive in their roles through the consistent

demonstration of confidence and clear leadership.

 Experience thriving in a fast-paced matrixed environment.

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