Salesforce Marketing Cloud Developer

3 weeks ago

Chennai, India PROCYON TECHNOSTRUCTURE Full time

Job Title: Salesforce Marketing Cloud Developer Position Description We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic and fast-growing team. The ideal candidate will be responsible for designing, developing, and implementing innovative marketing automation solutions within the Salesforce Marketing Cloud (SFMC) platform. This role will focus on enhancing customer engagement and driving business growth by leveraging Marketing Cloud capabilities to deliver highly personalized and impactful omni-channel marketing experiences. Key Responsibilities Campaign Development & Automation: Build and deploy integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio , with personalization and trigger-based campaign execution. Data Management & Analytics: Create and manage Data Extensions , optimize audience segmentation, ensure data integrity, and write complex SQL queries for data extraction, transformation, and audience targeting. Email & Landing Page Development: Design and develop responsive email templates, content blocks, and landing pages using HTML, CSS, and AMPscript to ensure compatibility and personalization across devices. API Integrations & Customizations: Develop and maintain integrations between Salesforce Marketing Cloud and external systems (including Salesforce CRM and third-party applications) using REST and SOAP APIs . Troubleshooting & Optimization: Monitor and analyze campaign performance metrics, implement A/B testing, troubleshoot technical issues, perform IP warming, and apply industry-standard email and marketing automation best practices. Platform Expertise & Collaboration: Stay current with SFMC platform updates and collaborate with cross-functional teams (Marketing, CRM, IT, and Product) to translate business needs into technical marketing automation solutions. Salesforce Administration: Provide hands-on support with Salesforce administrative tasks as needed. Required Skills & Experience Experience: Minimum 3+ years of hands-on Salesforce Marketing Cloud development & implementation experience. Technical Proficiency in SFMC Modules: Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions. Core Technical Skills: AMPscript (dynamic content & personalization) SQL (data manipulation & segmentation) HTML/CSS (email & landing page development) SSJS / JavaScript (advanced scripting and programmatic automation) Integration Experience: Experience building platform integrations using SOAP & REST APIs . Data Modeling & Audience Management: Expertise in creating and managing data structures, segmentation, and data flows. Marketing & Automation Best Practices: Deep understanding of email marketing principles and customer journey strategies. Soft Skills: Strong problem-solving, analytical thinking, and ability to work effectively in a fast-paced collaborative team environment. IT Experience Requirement: 6+ years of overall IT experience with 4+ years in development and hands-on practical expertise in 2 coding languages or advanced expertise in 1.

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