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Marketing Executive

2 months ago

bangalore, India Pangolin Full time

Role : Marketing Executive with Client Management

Location & type : Remote, Full-Time (with 2-3 travel engagements for client visits per quarter)

Industry : Marketing & Advertising


Overview

Pangolin Marketing , a Tech for Good B2B SaaS Agency, seeks an intelligent and driven Marketing Executive with Client Management to join our Brand Studio team. This role is perfect for individuals who not only possess a strategic marketing mindset but are also comfortable managing client relationships. As a key player, you will work closely with both internal teams and clients to develop data-driven branding strategies and manage ongoing client projects. The role involves overseeing the entire branding and marketing process while ensuring effective communication and relationship management with clients. Though the job is primarily remote, the role requires up to 2-3 client visits per quarter to maintain and enhance client engagement.


A Day in the Life of a Marketing Executive with Client Management

Your day will involve a mix of strategic thinking, client communication, and project management. Here’s a glimpse into a typical day:

  • Morning Routine : Start the day with a team stand-up meeting to align on priorities.
  • Client Communication : Regular check-ins with clients to update them on progress and gather feedback.
  • Strategic Collaboration : Work with senior brand consultants to help them develop and refine client branding strategies and marketing plans.
  • Market Research & Analysis : Conduct market research to gather insights for client strategies and positioning.
  • Project Management : Coordinate with internal teams to ensure that client projects are on track, overseeing timelines, deliverables, and client communications.
  • Reporting & Documentation : Prepare reports on project progress, key insights, and future recommendations.


Key Responsibilities
  • Client Relationship Management : Act as the main point of contact for client communications, ensuring that client expectations are met and any issues are promptly addressed.
  • Strategic Support : Collaborate with internal teams to develop comprehensive branding and marketing strategies for clients, leveraging data and market insights.
  • Persona Development : Create detailed brand overviews and customer personas to inform targeted marketing strategies.
  • Content Strategy & Execution : Assist in the development of strategic content marketing initiatives that support the client’s business goals and enhance their brand visibility.
  • Project Management : Oversee the execution of marketing campaigns and strategies, managing project timelines, deliverables, and team coordination.
  • Market Analysis : Analyze market trends and competitor strategies to provide actionable insights for clients' branding and marketing efforts.
  • Travel Requirements : Be available for up to 2-3 client visits per quarter to discuss project progress, gather insights, and strengthen client relationships.


Skills and Qualifications Client Management Skills
  • Strong interpersonal and communication skills with the ability to manage client relationships and provide exceptional service.
  • Ability to understand client needs and translate them into actionable marketing strategies.
  • Experience in presenting marketing strategies and progress reports to clients.
Advanced Marketing Skills
  • Strong analytical skills to interpret market research and client data.
  • Experience in developing and executing branding and content strategies.
  • Understanding of B2B marketing principles, particularly in industries like sustainability, energy, or tech.
Project Management Skills
  • Excellent organizational skills to manage multiple projects simultaneously.
  • Ability to coordinate between different teams (content, design, and strategy) to ensure seamless execution of client projects.
Collaborative Skills
  • Ability to work effectively within a team and lead client-focused projects.
  • Flexibility and adaptability in a dynamic work environment.
Requirements
  • MBA in Marketing or a related field.
  • 1-2 years of experience in marketing, with a focus on branding and client servicing (B2B preferred).
  • Proven ability to think strategically and manage client relationships.
  • Comfortable working remotely with availability for quarterly client travel.