Group Head- Social Media Account Management

Designation – Group Head - Brand GrowthLocation – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana Days of working – 5 (Sat& Sun fixed off)Overview:We are seeking an accomplished and strategic Group Head with advanced knowledge in social media, strategic planning, and a comprehensive understanding of influencer marketing, paid media, SEO, technology, and e-commerce. The ideal candidate should be passionate about team and account growth, adept at leading large-scale campaigns, and possess strong expertise in strategy development, campaign execution, extensive research, and understanding the entire process of creating a brand identity.Key Responsibilities:Strategic Account Management:- Develop and implement high-level strategic account plans to drive both team and account growth.- Utilize advanced knowledge of social media, influencer marketing, paid media, SEO, tech, and e-commerce for comprehensive account strategies.Campaign Execution and Research:- Lead the planning and execution of impactful campaigns, ensuring alignment with client goals. Work on 360 integrated campaigns.- Conduct extensive research to gather insights, inform strategies, and optimize campaigns.- Manage multiple projects simultaneously, mentoring or supervising other projects with respective managers.- Understand and implement mainline marketing strategies and effectively add that in campaign planning and execution.Team Leadership and Management:- Lead and mentor a team of more than 5-6 Account Managers/Solution Architects, fostering a collaborative and high-performance team culture.- Provide strategic guidance on team growth, account management, and campaign execution.Client Relationship Management:- Build and maintain strong client relationships, acting as the main point of contact.- Recognize the crucial nature of client management in ensuring client satisfaction.- Address client concerns and proactively identify opportunities for account expansion.Understanding Brand Identity Importance:- Understand the entire process of creating a brand identity, including defining brand archetypes, visual tonality, and brand persona.- Collaborate with creative teams to ensure brand elements align with client objectives and resonate with target audiences.New Business Pitches:- Actively participate in and lead new business pitches, showcasing expertise in digital marketing.- Research data, gather insights, and prepare compelling presentations for pitch activities.- Present and lead pitches from the forefront, demonstrating leadership and strategic thinking.Opportunity Identification and Event Planning:- Identify opportunities for big events in advance, aligning with festive, sports, or special occasions.- Create plans for significant events and ensure seamless execution.Upselling and Project Leadership:- Create opportunities for different verticals and propose them to existing clients.- Lead projects with complex delivery, covering all digital verticals/solutions provided.Key Skills & Qualifications:- Minimum 6 years of Brand growth experience for clients.- Exceptional communication and interpersonal skills for effective stakeholder management.- Strong background in managing and coordinating teams to execute marketing initiatives.- Candidate with experience in digital marketing agency is preferred.About Lyxel&Flamingo:Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world. We dig right into the business.Company Website - lyxelandflamingo.com