Senior Marketing Manager

2 weeks ago

bangalore, India Games24x7 Full time

Company Introduction


Games24x7 is India's leading multi-game platform. Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games).

Backed by marquee investors including Tiger Global, Malabar Investment and The Raine Group, the company specializes in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The company has also set up a casual games studio, Ultimate Games, to launch new games for the global market.

With a community of over 70 million gaming enthusiasts, the company has recently ventured into the $70 billion global gaming market with specific focus on the United States and will continue to grow internationally and domestically through its innovative games. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia, and Miami.

Read about our recent fundraise here:

valuation-of-2-5-billion/articleshow/90543852.cms

For more information, visit



Summary of Role


The individual will be part of the Marketing Team for RummyCircle.

· The Senior Marketing Manager plays a critical role in working on strategic roadmap, drive revenue growth & best gameplay experience through continuous improvement in:

1. Player Retention

2. Average revenue per player (ARPU) o User Engagement

3. Communications & Promotions

4. User Experience

5. Product journeys & features


· Own revenue & growth across parts of the business spectrum. Gain a deep understanding of business model, key performance indicators, and metrics that impact our success and actively contribute to the future roadmap & strategy

· Data is at the core of our business. A Senior Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition, conversion to retention. You will also work closely with Analytics team to build an understanding of the player behaviour from all aspects, which would then be used to come up with innovative and data-backed campaigns.

· Key part of the role is to create properties / campaigns to maximize the lifetime value from cash players by reducing attrition, reactivating players and increasing monetization. The role will include design and execution of innovative marketing campaigns and building on the existing ones

· Contribute to product strategy through conceptualizing optimum customer funnel flow, envisaging innovative product features addressing reactivation and retention and solving for key pain points of players for improved user experience and gameplay

· Managing campaigns end-to-end including calendar & revenue planning, budget planning, user cohort’s segmentation, targeting, copy, creative, A/B tests etc. You will work alongside Brand and Design teams for campaign creatives. Strong understanding of digital channels like FB, YouTube, remarketing systems to target with relevant and personalized communication is recommended.

· The role will also involve a team management responsibility i.e. to manage a team of marketing managers, associate marketing managers & operations executives. You are also expected to be an effective leader who will mentor and guide the members in the Marketing team


Key Requirements:


· 8-11 years of post-MBA experience in P&L/revenue management/retention marketing/category growth functions

· Degree in Management from a premier institute (IIMs/ISB/MDI/FMS etc.)

· Experience in owning end-to-end marketing campaigns with decision-making capabilities

· Demonstrable ability to innovate and think out of the box

· Ability to work with data to convert into actionable insights, and understand user behaviour • Should be obsessed with enhancing customer experience

· High attention to detail with the ability to drive multiple projects parallelly

· Interest in playing online games is preferable

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