Creative Head

Job Title: Creative Head

Location: Alankaram Head Office – Pithampur (M.P.)

Department: Marketing / Creative

Reports To: Head of Marketing

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About Alankaram

Alankaram is a design-led, premium furniture brand that blends traditional Indian craftsmanship with contemporary aesthetics. With a focus on solid wood furniture made from teak, ash, oak, and beech wood, we serve both residential and commercial segments across India and abroad. Our identity is rooted in thoughtful design, sustainable production, and refined storytelling—and we're looking for a Creative Head to help lead that narrative visually and emotionally.

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Role Overview

As Creative Head, you will be responsible for the end-to-end visual and creative direction of the Alankaram brand across all channels—online and offline. This includes overseeing photoshoots, videos, campaign design, product storytelling, packaging, digital assets, showroom branding, and more.

You'll lead and coordinate with internal teams, freelancers, and external creative partners to deliver consistent, compelling brand expressions across marketing, retail, and communication touchpoints.

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Key Responsibilities

Creative Strategy & Brand Vision

• Define and evolve Alankaram's visual identity and design language.

• Align all creative output with brand positioning, premium feel, and campaign objectives.

• Conceptualize and lead seasonal and thematic campaigns for launches, festivals, and collections.

Photography & Videography Oversight

• Plan and supervise all product, lifestyle, and editorial photoshoots at Pithampur and retail locations.

• Coordinate all video production—product showcases, behind-the-scenes, brand stories, and reels.

• Guide art direction, shoot styling, prop planning, and set aesthetics.

Design Direction

• Oversee creation of all digital and print creatives including:

• Website banners, emailers, social media posts, print ads

• Packaging, brochures, signage, retail graphics

• Supervise the work of graphic designers, editors, and freelancers.

Team & Vendor Management

• Lead and mentor a growing in-house creative team (graphic designers, stylists, editors).

• Collaborate with external agencies, photographers, models, printers, and stylists.

• Manage timelines, budgets, and creative workflows effectively.

Cross-functional Collaboration

• Work closely with marketing, product, retail, and ecommerce teams to ensure aligned messaging and aesthetics.

• Contribute to product storytelling, catalog design, and retail presentation.

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Required Skills & Qualifications

• Bachelor's or Master's degree in Design, Visual Communication, Fine Arts, or related field.

• 7–10 years of creative experience, with at least 3 years in a creative leadership role.

• Proven portfolio across product photography, design, branding, and video.

• Strong aesthetic sensibility, attention to detail, and passion for design, interiors, and storytelling.

• Proficiency in Adobe Creative Suite, video tools, and moodboard/storyboarding.

• Strong project management and team coordination skills.

• Experience in furniture, interiors, lifestyle, or fashion industries preferred.

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Key Performance Indicators (KPIs)

• Visual consistency and quality across all brand assets

• Timely delivery of creative campaigns and projects

• Engagement metrics on creative-driven marketing campaigns

• Internal team development and external vendor efficiency

• Cost and timeline adherence for production

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Tools & Platforms

• Adobe Photoshop, Illustrator, InDesign, Premiere Pro / Final Cut Pro

• Canva, Lightroom, Trello / Asana, Google Drive, Wetransfer

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Why Join Alankaram?

• Be the creative voice of a premium Indian furniture brand with a global design perspective.

• Shape the visual culture of the brand across digital, print, and spatial environments.

• Work at the intersection of design, craft, and storytelling with a passionate cross-functional team.