Associate Director – Media Planning

2 days ago

Bangalore City, India Tata Consumer Products Full time
What are the Key Deliverables in this role:Financial OutcomesFinancial OutcomesRevenue Targets for all four business categoriesEnsure Gold standard media planning and Buying across 40+ brands across all (4) Business Units of TCPL handling:60+ media plans monthly> 200 cr traditional mediaspendsConsumer Insights based validation of brand health parameters and evaluation of media investments. Identifying and leveraging opportunities / media properties for Impact.Ability to conceptualize, formulate and execute high quality media campaigns to elevate brand image, accelerate demand generation and meet revenue targetsDeliver ongoing annual reduction and cost efficiencies on marketing related spends.Financial WorkingUnderstand and develop budgets and right media spend mixEnsure that media spends are within the sanctioned budgetActively support various cost control and waste minimization initiativesCustomer ServiceMind Measure targets for all four categoriesActively engage in vendor management processes ranging from vendor identification and selection to contract, compliance and performance management including scorecards and regular reviewsAgency management, review, timely delivery of KPICommunication PlanningExecute media plans;

awareness of differencebetween various channels & consumer preferenceUnderstand the correlation between brand and media strategyBe able to track media activity against salesBasic understanding of branding and brand positioning conceptsDesign ThinkingUses qualitative market research tools to identify need gaps;

can translate consumer trends into media strategyPlan interventions to increase salience amongst target audienceBusiness ApplicationThorough knowledge about TCPL product offerings and capabilitiesIdentify opportunity areas to grow business through mediaInnovation and LearningDrive innovation in media planningPassionate about bringing innovation to key campaignsBe updated on media industry changes and act with agilityUnderstanding of ROI from innovationWhat are the Critical success factors for the Role ?11-13 years of experience in traditional media planning and buyingMinimum 6 years of experience of client management within a media agencyEducation: MBA /Mass CommunicationBuild Strategic Partnership with Business Leadership Teamsa) Prioritize aspects of the strategic intent (tough choices) that are most important for the function and align stakeholders (Category, marketing innovation, Finance)b) Partner with stakeholders to look at strategic directional trends to modify or discontinue existing practices (Judgement, problem solving and conflict resolution)Agency managementStrategic thinking on media, beyond what agency recommendsWhat are the Desirable success factors for the Role ?Having worked or handled FMCG CategoryKnows to how run BARC, MAP etc.Understands Brand Track studies, TOM,SPONT etc., Volumetrics, BDI/CDIUnderstands media buying aspects like CPRP,ER and optimization of the sameExcellent Written and Oral Communication & soft skills, to manage multi-layer stakeholders

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