Account Director
1 month ago
- Lead and manage social media strategy for multiple client accounts, ensuring alignment with overall marketing goals and objectives.- Oversee the creation, curation, and scheduling of high-quality content across various social media platforms.- Build and maintain strong client relationships, serving as the primary point of contact for all social media initiatives.- Monitor and analyze social media metrics to assess performance, providing regular reports and insights to clients.- Develop and implement paid social media campaigns, optimizing for engagement, reach, and ROI.- Stay updated on social media trends, tools, and best practices, integrating new strategies to enhance client success.- Manage a team of social media specialists and coordinators, providing guidance and support to ensure high performance.- Collaborate with internal teams, including creative, PR, and digital marketing, to ensure cohesive and effective campaigns.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.- Proven experience as an Account Director or similar role in social media, with at least 3 years of experience.- Strong understanding of social media platforms, tools, and analytics.
Skills:
- Social Media Strategy: Developing and managing comprehensive social media plans.- Client Relationship Management: Building and maintaining strong client relationships.- Content Management: Overseeing content creation and curation for various platforms.- Data Analysis: Analyzing social media metrics to drive strategy and performance.- Team Leadership: Managing and guiding a team of social media professionals.
Preferred:
- Experience with social media advertising and paid campaigns.- Strong project management and organizational skills.- Excellent communication and presentation abilities.- Familiarity with social media management tools (e.g., Hootsuite, Sprout Social).- Ability to adapt to a fast-paced and dynamic environment.
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