Digital Marketing_Program Project Management _Campaign Specialist_39063 Full-Time
4 weeks ago
The Campaign Analyst will support the Technology Lead in designing, building, and testing campaigns in the marketing automation platform, understanding the full solution design and the business purpose of the campaign to develop.
Key Responsibilities
Completes campaign requirements which may include segmentation of the audience, delivery setup, campaign design, marketing automation and monitoring.
Provides support in peer reviewing and testing campaigns built by other team members.
Apply best practices and help to improve manual/automated processes.
Provides support in issue analysis, escalation, and resolution.
Post-launch campaign monitoring and generate reports.
Basic Qualifications:
5-7 years of experience in marketing cloud technology and operations focusing on SFMC execution of marketing on behalf of the Client
Bachelor’s Degree required
Background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM- Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo.
Understanding of leading practices in email marketing.
Data Base creation and maintenance with SQL.
HTML 5.0 and CSS for Emails.
Knowledge about A/B testing implementation for campaign deployment
Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign automation.
Understanding of marketing operations, processes and business requirements.
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
Strong written and verbal communication skills
Preferred Qualifications:
Knowledge in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
Experience and knowledge about campaign workflows and process.
Responsive email development, dynamic content creation and template update.
Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services
Technologies: jQuery, XML, JavaScript Web and server side, HTML, CSS and SOAP.
Required Experience
Minimum 5-7 years’ experience in digital marketing and marketing automation tools.
Knowledge about send emails using email applications or sending methods for different
Campaign Platforms.
Experience in quality assurance processes.
Possible Academic Background
University or Technical Degree in Marketing / Systems Engineering.
Bachelor’s Degree or greater or equivalent experience.
Other Details
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