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Google and Facebook Ads Specialist

2 months ago

New Delhi, India InstaServ India Pvt Ltd Full time

Job Title: Google and Facebook Ads Specialist

Location: Kirti Nagar, New Delhi

Job Type: Full-Time


Position Overview:


We are seeking a Google and Facebook Ads Specialist with experience in managing Google Shopping Ads, Facebook Sales Ads, and using Merchant Center to drive performance. The ideal candidate should have hands-on experience working in a digital marketing agency environment, running campaigns for clients across diverse international markets. This role requires strong technical skills, a data-driven approach, and the ability to manage and optimize ad campaigns for maximum ROI.


Please note: We are NOT looking for someone specializing in lead generation . This role is focused specifically on eCommerce sales campaigns, including Google Shopping Ads and Facebook Sales Ads .


Key Responsibilities:


Google Ads:


  • Manage, optimize, and scale Google Shopping campaigns to drive sales and revenue for clients in international markets.
  • Set up, manage, and optimize Google Search and Display Ads campaigns.
  • Work with Google Merchant Center to ensure product feeds are properly configured and optimized for Shopping Ads.
  • Conduct keyword research and analysis to refine campaign targeting and improve ad performance.
  • Monitor performance metrics (CPC, CTR, ROI, ROAS) and adjust bids and strategies to optimize results.
  • A/B test ad copy, landing pages, and bidding strategies to improve campaign performance.


Facebook Ads:


  • Manage and optimize Facebook and Instagram Sales Ads campaigns, including dynamic product ads, carousel ads, and retargeting ads.
  • Use Facebook Business Manager to create, monitor, and report on ad campaigns for clients across various international markets.
  • Conduct audience segmentation and targeting to ensure ads reach the most relevant audience.
  • Analyze ad performance data, create reports, and provide actionable insights to improve results.
  • Implement and monitor Facebook Pixel for conversion tracking and retargeting.


Requirements:


  • Proven experience managing Google Shopping Ads and Facebook Sales Ads for international markets.
  • Strong knowledge of Google Merchant Center and experience with product feed optimization.
  • Experience running ads in various international markets and understanding of localization strategies.
  • In-depth knowledge of Google Ads , Facebook Ads , and the Facebook Business Manager platform.
  • Hands-on experience with campaign optimization techniques, including A/B testing, audience segmentation, and bid management.
  • Ability to analyze data, generate reports, and present insights to clients.
  • Strong understanding of eCommerce and direct response advertising.
  • Previous experience working in a digital marketing agency is highly preferred.
  • Excellent communication skills and the ability to work effectively with cross-functional teams.