PPC Specialist

6 days ago


Delhi, India INSIDEA Full time
Designation- PPC Specialist

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster.

Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.

Job Description

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.

Job Responsibilities

Campaign Management:

- Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).- Conduct keyword research and selection for PPC campaigns.- Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.- Set up and manage ad groups, bids, and budgets to achieve desired performance.

Performance Analysis:

- Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.- Use data analysis to identify trends and insights for continuous campaign improvement.- Provide regular reports to stakeholders on campaign performance and key metrics.

Optimization:

- Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.- Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.- Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

Collaboration:

- Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.- Collaborate with the SEO team to ensure alignment between paid and organic search strategies.- Communicate with external partners and agencies as needed for campaign support and management.

Tools and Technology:

- Utilize PPC tools and platforms (e.g.,Google Ads, Google tag manager, Looker Studio) to manage and optimize campaigns.- Stay updated on new tools and techniques that can enhance campaign performance.

Skills Requirement

- Strong understanding of PPC, SEM, and digital marketing concepts.- Proficiency in using Google Ads, Bing Ads, and social media advertising platforms.- Familiarity with tools like Google Analytics, Google Tag Manager, and other analytics software.- Excellent analytical and problem-solving skills.- Strong written and verbal communication skills.- Ability to work independently and as part of a team in a fast-paced environment.- Google Ads certification is a plus.

Required Experience

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.- Minimum of 3-4 years of experience in managing PPC campaigns.- Proven track record of successful PPC campaign management and optimization.
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