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Marketing Lead

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A Marketing lead is a person or organization that has interacted with a brand or has the potential to become a future customer. The goal of a company is to generate as many leads as possible and guide them through the sales funnel with relevant content and offers. Division: COP- Sports Optics & PhotographyReporting Manager: Divisional(National) Head Here are some responsibilities of a marketing lead:Campaign development: Creating targeted campaigns to reach customers in areas they frequentCreative ideas: Developing creative ideas and promotional materialsResearch: Researching the target audience and competitorsCommunication: Communicating with vendors and briefing the contact center on upcoming activitiesEvents: Organizing company conferences and customer/partner eventsBudgeting: Managing and reporting on the marketing budgetNegotiation: Negotiating contractsPlan and execute campaigns: Own the planning, execution, and analysis of marketing campaigns that generate leads and opportunities.Work with sales: Collaborate with sales to ensure leads are followed up with promptly.Communicate with potential customers: Tailor communication to the customer's stage in the buying process and respond to their needs.Desired Skills & Functional Competency:Education – MBA/Post Graduation is must Experience - 7+ years in B2B & B2C marketing Agency experience or Brand marketing