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Marketing Director

1 month ago

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Position Summary:

The Marketing Manager/Director leads the marketing team and coordinates all marketing activities to ensure strategic alignment with company goals. This role involves developing and executing marketing strategies, managing budgets, overseeing campaigns, and driving growth.


Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Lead and manage the marketing team, providing direction and support.
  • Oversee all marketing campaigns, including digital, traditional, and experiential marketing.
  • Manage the marketing budget, ensuring efficient allocation of resources.
  • Conduct market research and analyze trends to identify opportunities and challenges.
  • Collaborate with other departments to align marketing strategies with business goals.
  • Monitor and report on the effectiveness of marketing efforts, making data-driven adjustments as needed.
  • Foster a strong brand image and ensure consistency across all marketing channels.
  • Build and maintain relationships with key stakeholders, including media, partners, and vendors.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • 7+ years of experience in marketing, with at least 2 years in a leadership role.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong leadership and team management skills.
  • Excellent communication, analytical, and project management abilities.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).