Adobe Campaign Consultant- Contract

1 month ago

Delhi, India Gravity Infosolutions Full time
Role :Adobe Mid SME/Consultant & Adobe Sr. SME / Consultant - ContractPositions:2Duration : 6+ monthsShift : ISTExperience : 6+ YearsType : ContractLocation : Remote

Role Overview;As an

Adobe Mid SME/Consultant & Adobe Sr. SME / Consultant , you'll play a vital role in the design, testing, anddeployment of Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, andAdobe Customer Journey Analytics.Work closely with clients, developers, MarTech, project managers, Adobe consulting services,and end users to build a state-of-the-art Marketing Platform using Adobe Marketing suite ofproducts. Incumbent will mentor campaign developers and market ops team as needed andoversee projects from a multi-solutions Developer point.Act as Lead Consultant on large, complex customer engagements that may involve multipleproject teams from Adobe, Client, or partner organizations

Roles & Responsibilities: 10-12 years of experience in design, implementation and support of Marketingautomation systems using Adobe Solutions. Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer,Adobe Target, and Adobe Customer Journey Analytics) and Adobe Ad Cloud. Innovative thinker and desire to help us build out a new Consulting practice and be apioneer. Design and implement solutions to resolve Marketing use cases using the AdobeExperience Platform solutions. Assessing/auditing existing client processes across the operations team and businessecosystems and recommending optimizations based on client objectives / goals, provenpast successes, and industry best practices. Construct technical documentation of multiple solutions fitting client’s industry standards,use cases, strategy and technical needs. Break down Customer strategies into phased roadmaps according to priorities, industrybest practices, technology prerequisites and dependencies Use the latest best practice learning from the industry to help Customers ensure thatmarketing campaigns and solutions are fully integrated and fine-tuned via data driveninsights Aware about latest technology trends, innovations and directions Oversee technical project delivery process with key contributors to help manage scope Maintain regular communication with both the customer and internal teams, andconstantly manage customer expectations Achieve customer satisfaction through successful delivery of defined project scope andexpanded partnership / ongoing engagements Design relevant multi-channel/multi-tactic diagrams/documentation to support therecommended approaches. Create marketing roadmap(s) necessary Use a deep understanding of audiencesegments to drive personalization and targeting Assist with solution project estimation, scope definition, and formulating projecttimelines. Oversee the delivery of multi-channel/multi-tactic digital solutions. Recommend management and governance policies using client constraints. Implement testing strategies (process, unit, stress, etc.) to validate adherence tospecifications. Outline key performance objectives and methodologies for measurements of success Effectively engage internal and external technical, C-Suite, and senior leadershipresources throughout the engagement lifecycle. Create internal and external knowledge sharing in the form of blog posts, whitepapers,best practices, methodologies, etc. Work as a core member of AEP Delivery Team and collaborate with Martech, productand marketing team and fellow technologists to design develop and deliver frictionlessmulti-channel experiences. Build solutions leveraging the AI capabilities of AEP using Data Science Workspaceattribution AI and Customer AI Participate in user story analysis elaboration and design. Help business understand attribution of marketing campaigns efficiently leveraging AEPs Attribution AI in the analysis.

Technical Expertise: Good understanding of Adobe Launch for tag implementation and Web SDK / App SDKimplementation for experience data modelling. Knowledge of data schemas and APIs and services in platforms GCP, Marketo etc.. Build Proficient queries in Query Service for data mining Build XDM schemas, classes,data layer for batch and streaming datasets configure Source and Destinationconnectors build Segments and queries as per defined use cases. Knowledge of profiles, audience management, identities and policies in AEP platfrom Sound knowledge of SQL querying and database schema and data type. Good understanding of diverse data sources, including websites, mobile apps, customerservice interactions, and even CRM. Work with audience segments, crafting them based on behavioral insights, transactionaldata, and operational information. Excellent knowledge of Campaign management (including Email build, content template,fragment, journey design, orchestration, dynamic content & customer personalizationusing variant conditions and split the audience in AJO platform. Knowledge of HTML / Java Script is preferred but not mandatory. Good knowledge of Adobe CJA platform and its features. Knowledge of Adobe Target personalization tactics like Experience testing, multivariatetesting etc.. Good knowledge of Visual experience composer and form based composer in AdobeTarget.

Communication & People management skills: Strong verbal, presentation and written communication skills Excellent problem-solving skills, with a demonstrated ability to identify issues, solvethem quickly and well, and know when to rely on internal resources to assist Strong conflict resolution and negotiation skills Superb organizational skills to be able to coordinate complicated projects Exceptional team building and team management skills, with proven experiencemanaging virtual teams Ability to manage in an environment of ambiguity with diverse stakeholders

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