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PPC Specialist

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new delhi, India InstaServ India Pvt Ltd Full time

About Us: InstaServ is a leading digital marketing agency specializing in delivering comprehensive online marketing solutions to clients worldwide. We pride ourselves on driving measurable results through PPC advertising, SEO strategies, and innovative digital campaigns.


Job Description:

We are looking for a talented PPC Specialist to join our dynamic team. As a PPC Specialist, you will be responsible for managing and optimizing PPC campaigns across various platforms to ensure our clients achieve their digital marketing objectives. This role requires a detail-oriented individual with a deep understanding of PPC strategies, keyword research, and campaign management.


Responsibilities:

  • Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms.
  • Conduct keyword research and optimize ad copy and landing pages for maximum ROI.
  • Monitor budgets and adjust bids to achieve desired performance metrics.
  • Analyze campaign performance data and provide actionable insights and recommendations.
  • Stay updated with industry trends and best practices to enhance PPC strategies and execution.
  • Collaborate with the content team to align PPC campaigns with overall marketing goals.
  • Prepare and present reports on campaign performance to clients and internal stakeholders.


Requirements:

  • Proven experience as a PPC Specialist or Digital Marketing Specialist with a focus on PPC advertising.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
  • Proficiency in Google Analytics, Google Ads Editor, and other PPC tools.
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and presentation skills.
  • Google Ads certification is a plus.
  • Bachelor’s degree in Marketing, Advertising, or a related field.