Social Media Manager

3 weeks ago

Mumbai, Maharashtra, India 1 Finance Full time

Responsibilities:

  • Help define content IPs and formats (episodic, explainers, interviews, etc.)
  • Recommend topics based on audience needs and market trends (demographics)
  • Review scripts for accuracy, clarity, and simplicity
  • Ensure messaging aligns with financial regulations and channel goals
  • Set the tone of voice (e.g. conversational, expert yet friendly)
  • Help balance educational value with takeaways for audience
  • Suggest visual styles and reference formats that suit financial content
  • Review pilot episodes or sample videos for feedback
  • Ensure financial information is accurate and not misleading
  • Stay updated on changes in personal finance laws/regulations if needed
  • Guide content for different audience segments (young earners, families, retirees)
  • Suggest growth strategies (collabs, playlists, community-building)
  • Evaluate the effectiveness of content and campaigns across digital platforms, providing insights for optimization
  • Ensuring timely content scheduling and consistent posting across all social media platforms

Skills:

  • Sound understanding of personal finance topics (e.g., saving, investing, insurance, taxation) to ensure content credibility and relevance
  • Strong interpersonal and communication skills to work effectively with writers, designers, video editors, and compliance teams
  • Keen eye for evolving content trends, formats, and audience behavior in the digital and personal finance space

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