Lead Specialist
3 days ago
Role Overview The Lead Specialist – Marketing will be responsible for driving brand growth, user acquisition, and engagement for our gig/on-demand platform. The role combines strategic marketing leadership with hands-on execution, focusing on building the SME on-demand pipeline and fostering engagement among freelancers, experts, and service providers . The ideal candidate brings deep understanding of digital ecosystems, growth dynamics of two-sided marketplaces, and the art of community building in the gig economy. Key Responsibilities 1. Growth & Acquisition Develop and execute integrated marketing strategies to expand the platform’s talent and SME user base. Design targeted campaigns for SMEs, universities, and professional networks. Optimize user acquisition costs (UAC) through a mix of paid, organic, referral, and partnership channels. Lead performance marketing initiatives across Google Ads, Meta, , and programmatic platforms . 2. Brand & Positioning Build and strengthen a brand identity that reflects trust, flexibility, and opportunity . Define and refine platform messaging for both sides of the ecosystem — SMEs and gig professionals. Oversee design, storytelling, and PR initiatives that highlight platform success stories and user journeys. 3. Platform Engagement & Retention Develop and implement retention campaigns to improve user engagement, task posting, and project completion rates. Collaborate with product, delivery, and engineering teams to optimize the user journey and reduce churn. 4. Community & Content Marketing Create and nurture an active gig community through events, webinars, newsletters, and online engagement. Lead content initiatives — blogs, thought-leadership pieces, case studies, and knowledge-sharing campaigns. 5. Partnership & Ecosystem Development Establish partnerships with SME associations, skilling bodies, and ecosystem enablers to boost platform awareness. Collaborate with digital influencers and online communities relevant to freelancers, vendors, and gig professionals. 6. Data-Driven Marketing Monitor and analyze KPIs across the user funnel (awareness → registration → engagement → retention). Use analytics tools to measure campaign performance, ROI, and growth impact. Drive A/B testing, funnel optimization, and develop performance dashboards for leadership visibility. Required Skills & Competencies Proven track record in scaling digital user bases for marketplaces or SaaS platforms. In-depth understanding of two-sided marketplace dynamics and the gig economy . Expertise in performance marketing, SEO, CRM, and lifecycle campaigns . Strong storytelling and brand-building abilities. Excellent analytical, communication, and leadership skills. Educational Qualifications Bachelor’s degree in Marketing, Business, or Communications. MBA or specialization in Digital Marketing / Growth Marketing preferred. Experience 6–12 years of experience in marketing, with at least 3 years in digital-first or platform-based organizations. Prior exposure to gig, e-commerce, or marketplace environments (e.g., Upwork, Fiverr, Appen, Mercor ) preferred. Experience managing multi-channel campaigns and leading community engagement initiatives .
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Telesales Specialist
1 week ago
Thrissur, Kerala, India IAN Institute of Rehabilitation & Research Full time ₹ 4,00,000 - ₹ 6,00,000 per yearCompany DescriptionIAN Institute of Rehabilitation and Research is a multi-specialty hospital dedicated to providing comprehensive rehabilitation services for differently-abled children. With over a decade of experience, the institute boasts a team of expert doctors, therapists, and rehab specialists. They provide patient-centered care for physical, mental,...
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MEP Specialist
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Thrissur, India Tesla Outsourcing Services Full timeCompany Description Tesla Outsourcing Services, established in 2007, is a leading provider of CAD and Building Information Modeling (BIM) solutions, offering transformative services to the Architectural, Engineering, and Construction (AEC) industry. Based in India, the company delivers cost-effective and reliable design solutions that meet and exceed...
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Email Marketing Specialist
6 days ago
Thrissur, India CONNECTING 2 WORK Full timeJob Description LOCATION- INFO PARK, THRISSUR We are looking for a passionate Email Marketing Specialist to join our team to build relationships andnurture leads through emails. This position will require planning and forecasting to increase brandawareness and establish the company in the market. RESPONSIBILITIES● Create and Monitor email marketing...
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Performance Marketing Specialist
1 week ago
Thrissur, Kerala, India Deutsche Consulting Full time ₹ 3,60,000 - ₹ 5,40,000 per yearWe're looking for a results-driven PPC Specialist to manage and optimize our paid marketing campaigns across Google Ads, Meta, and other platforms. You'll play a key role in driving traffic, leads, and ROI through strategic performance marketing.Key Responsibilities:Plan, launch, and manage PPC campaigns (Google, Meta, etc.)Analyze performance data and...
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Thrissur, India Acumen, Part Of Sannam S4 Group Full timeJob Title: Engagement and Admissions Specialist – Supporting Swinburne University of TechnologyDivision: Education In-Country RepresentationLocation: DelhiThe OpportunityAt Acumen (part of the Sannam S4 Group), we are redefining what it means to partner with clients in higher education. We take ownership of our clients’ challenges and deliver practical,...
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Thrissur, India GoZupees — Building AI Agents for Tomorrow Full timeMultiple Positions • Remote • Full-TimeCompany: GoZupees (Project Atlas – Agentic AI)Location: Remote (Preference: Gurgaon / NCR)About GoZupeesGoZupees builds AI Agents for small businesses in the UK, helping them automate conversations, capture leads, and deliver human-like customer support.Role OverviewWhat You’ll DoSource and close candidates for...
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Thrissur, India GoZupees — Building AI Agents for Tomorrow Full timeMultiple Positions • Remote • Full-TimeCompany: GoZupees (Project Atlas – Agentic AI)Location: Remote (Preference: Gurgaon / NCR)About GoZupeesGoZupees builds AI Agents for small businesses in the UK, helping them automate conversations, capture leads, and deliver human-like customer support.Role OverviewWhat You’ll DoSource and close candidates for...
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Digital marketing Lead
4 days ago
Thrissur, Kerala, India GALTech Technologies Pvt Ltd Full time ₹ 6,00,000 - ₹ 7,20,000 per yearWe are looking for an experienced SEO Lead / Senior SEO Specialist to plan, execute, and manage data-driven SEO strategies for GALTech's internal brands and a wide range of client projects across the UAE and Middle East.The ideal candidate is analytical, strategic, and results-oriented, with a strong foundation in both technical and content SEO. You will be...
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SAP FIORI Consultant
3 weeks ago
Thrissur, India Brainwave Optigrators LLC Full timeSAP FIORI Specialist (Contract) Location: Remote (Work from anywhere in India) Shift: European time zone Duration : 4 months (extendable) Resumes to priya@bw-og.com or ross@bw-og.com PROJECT START DATE – 1st of December. About the Role : Our client, a leading SAP consulting firm, is seeking a skilled SAP FIORI Specialist to support a key project...
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Admissions Specialist
7 hours ago
Thrissur, India CHANDIGARH UNIVERSITY Full timeJob Title: Admission Executive/ Area CoordinatorJob Description: -Admission Sales & Targets:Develop and execute strategic plans to achieve and exceed admission targets for the assigned region.Build and maintain strong relationships with schools, colleges, and other key influencers in the education sector.Conduct regular school visits, presentations, and...
