Head of Marketing
1 month ago
Key ResponsibilitiesOverall planning and execution of customer acquisition and retentionCollaborate with cross-functional teams to design and execute marketing initiativesDevelop and maintain public relations with key stakeholdersHandling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.Organic user acquisition via ASO (across stores) and SEOBrand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.Shape content & creatives to build & implement performance & brand campaignsHandling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.
RequirementsBachelor's degree in marketing, business, or a related field.Strong understanding of the fintech industry.Hands-on experience in building new acquisition channels8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.Excellent communication and interpersonal skillsAffinity for data, keenness to measure and track metricsExtensive experience working with marketing tools such as CRMs, Campaign management platforms
Benefits of JoiningMission-driven and fast-paced, entrepreneurial environmentCompetitive salary and equity packageA collaborative and flat company cultureComprehensive private health insuranceGenerous vacation policyFlexible working hoursWeekly team meals and social events (virtual for now)
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