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Head of Marketing | SaaS | 12+ Years exp
3 months ago
About Our Client
Our client is a leading SaaS product organisation in the testing domain. With operations across the globe, they are looking at a marketing leader to lead the function.
Job Description
Develop and implement a data-driven marketing strategy aligned with business objectives. Lead, manage, and mentor a high-performing marketing team, fostering a collaborative and results-oriented environment. Oversee all aspects of demand generation, including lead generation, lead nurturing, and campaign management. Manage the marketing budget and ensure efficient resource allocation across channels (, content marketing, SEO, SEM, social media, PR). Develop and maintain a strong brand identity and messaging strategy
The Successful Applicant
12+ years of experience in B2B SaaS marketing with a proven track record of success. Minimum 5 years of experience leading and managing a marketing team. In-depth understanding of demand generation principles and methodologies. Strong analytical and problem-solving skills with a data-driven approach.
