▷ [23/05/2024] Group Head - Copy
1 month ago
Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
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Summary:
Brand within Dentsu International: Dentsu Creative
Job Title: Group Head - Copy
Location: Gurugram
Experience: 5 to 8 years of extensive experience in copywriting within mainline agencies, mainstream advertising, new media, marketing, or similar roles in mainline agencies. (Candidates with experience from other industries will not be considered for this position)
Job Purpose:
We are looking for a skilled and dynamic Group Head - Copy to lead our creative team within our reputable mainline agency. As Group Head - Copy, you will be responsible for overseeing the conceptualization and execution of impactful copy content across various traditional advertising platforms. Your role will involve collaborating closely with cross-functional teams, managing and mentoring copywriters, and contributing to the strategic direction of our creative campaigns.
Key Accountabilities
- Lead and inspire a team of copywriters, fostering a collaborative and innovative work environment.- Develop compelling and persuasive copy content for traditional advertising campaigns, including print, radio, and television.- Ensure all copy content is aligned with brand messaging and consistently communicates the agency's values and vision.- Collaborate closely with art directors, designers, and other team members to create cohesive and effective advertising campaigns.- Provide creative input and ideas during brainstorming sessions, contributing to the development of creative concepts and strategies.- Stay updated with industry trends, consumer insights, and market developments to enhance the quality and effectiveness of copy content.- Review and edit copy to ensure accuracy, clarity, and adherence to creative briefs.- Present and pitch creative concepts to clients, explaining the rationale behind the copy strategy.- Manage multiple projects simultaneously, ensuring deadlines and client expectations are met.- Foster an environment of creativity, innovation, and continuous improvement within the copy team.- Deliver award-worthy work.
Professional Skills:
- Minimum 5 years of experience in a senior copywriting role, preferably within a mainline advertising agency.- Strong portfolio showcasing successful copy content for various traditional advertising mediums.- Proven leadership abilities with the capacity to guide and mentor a team of copywriters.- Excellent written and verbal communication skills, with a deep understanding of language and its nuances.- Knowledge of consumer behaviour, market trends, and effective advertising techniques.- Ability to collaborate effectively with multidisciplinary teams and clients.- Creative thinker with the capability to generate fresh and original ideas.- Strong project management skills, capable of managing multiple projects and meeting tight deadlines.- Proficiency in using relevant software and tools for copywriting and collaboration.- Qualifications: Bachelor's degree in Advertising, Marketing, Communications, or a related field (Master's degree preferred).
If you are a creative visionary with a passion for storytelling and an eagerness to drive innovation in the digital landscape, we invite you to apply for the role of Associate Creative Director - Copy at our dynamic digital agency. Join us in shaping impactful narratives and taking our creative endeavors to new heights.
To apply, pls apply here as well as send us your updated cv mentioning the below details to (so we are able to process your candidature faster):
Email subject: Ref: LinkedIn – Group Head - Copy with Dentsu Creative, Bengaluru
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We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome
Working with us
By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
Our Values
We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.
Next Steps
Sound exactly like the sort of role for you? Apply now
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